Nili Lotan Reveals the Secret to Effortless Style

Nili Lotan

Nili Lotan. Courtesy of the designer.

In W’s September 2014 issue, stylist Jessica de Ruiter revealed the secret to her mix-and-match wardrobe: irresistible, minimalist staples from Israeli designer Nili Lotan. Here, the designer, who recently opened up a New York City concept shop, talks about her signature look, including her favorite pieces, finishing touches, and style pet peeves.

Define your style in three words:
Minimal, effortless, timeless.

Daily uniform:
Black jeans, Nili Lotan sweater.

Preferred footwear:
Common Project sneakers or Alexander Wang black ankle-strap pump.

Finishing touches:
A vintage crocodile black belt with silver buckle.

Nighttime look:
Slim trouser or jeans (depends on the occasion), a silk tee or blouse, a jacket or coat, and a black high heel pump.

Best recent discovery:
A casual restaurant named "Ahachim" (the brothers) on Eben Gvirol in Tel Aviv.

Favorite stores:
Barneys New York, ABC Home and Carpet, Breads Bakery NYC, Moon River Chattel in Brooklyn.

Style pet peeve:
Over designing, trying too hard.

Style icons:
Jane Birkin, Frida Kahlo, Georgia O'Keeffe

Last purchase:
Moroccan hand-painted bowls and tea cups.

Lusting after:
Painting lessons.

Favorite haunts:
In Tel Aviv: Fortuna del Mer. In New York: Bar Pitti.

Winter survival tips:
Layers—I love the ultra light down from Uniqlo.

What's always in your bag:
La Mer lip balm.