Nili Lotan

Nili Lotan. Courtesy of the designer.

In W’s September 2014 issue, stylist Jessica de Ruiter revealed the secret to her mix-and-match wardrobe: irresistible, minimalist staples from Israeli designer Nili Lotan. Here, the designer, who recently opened up a New York City concept shop, talks about her signature look, including her favorite pieces, finishing touches, and style pet peeves.

Define your style in three words:
Minimal, effortless, timeless.

Daily uniform:
Black jeans, Nili Lotan sweater.

Preferred footwear:
Common Project sneakers or Alexander Wang black ankle-strap pump.

Finishing touches:
A vintage crocodile black belt with silver buckle.

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Nighttime look:
Slim trouser or jeans (depends on the occasion), a silk tee or blouse, a jacket or coat, and a black high heel pump.

Best recent discovery:
A casual restaurant named "Ahachim" (the brothers) on Eben Gvirol in Tel Aviv.

Favorite stores:
Barneys New York, ABC Home and Carpet, Breads Bakery NYC, Moon River Chattel in Brooklyn.

Style pet peeve:
Over designing, trying too hard.

Style icons:
Jane Birkin, Frida Kahlo, Georgia O'Keeffe

Last purchase:
Moroccan hand-painted bowls and tea cups.

Lusting after:
Painting lessons.

Favorite haunts:
In Tel Aviv: Fortuna del Mer. In New York: Bar Pitti.

Winter survival tips:
Layers—I love the ultra light down from Uniqlo.

What's always in your bag:
La Mer lip balm.