CULTURE

Poppy Wore a Black Latex Mask to the 2018 American Music Awards

Can she breathe, though?


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And the award for “most unique red-carpet glam” at the 2018 American Music Awards goes to…Poppy, who turned up on the red carpet with half of her face covered by a black latex mask.

The 23-year-old singer and YouTube star accessorized her pink gown—which gave serious “Rihanna at the 2015 Grammys” vibes—with black tights, black shoes, and the surprising headgear. She kept the rest of her beauty (as in, her eyes, which were the only part of her face visible) simple and shimmery, with a light dusting of glitter. On her Instagram Story, she showed off a black manicure in the same shade as her mask.

“They’re sending me to the #AMAs to talk to famous people,” the star tweeted over the weekend. (But is she able to speak through the mask?) And on the night of the event, she shared a picture to Instagram of her look with the caption, “I like American Music #AMAs.”

In the comments section of the photo, fans seem to be torn over what exactly to make of her mouth and nose covering. While some were very into the look (“I want the mask” was an echoing refrain), others were a bit confused as to why she chose to hide her face. Some also wondered whether the look was a sort of political statement. “Speak for the voiceless, sing for the universe,” wrote one user. “POPPY KILLING US WITH THE SOCIAL COMMENTARY! YAAAAASSS!!!” reacted another.

Poppy herself has yet to speak out on the meaning behind the look, perhaps because, well, she couldn’t. Heres hoping she unmasks and opens up soon.

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Related: Poppy IRL: Meet the Internet’s Most Mysterious It Girl as She Takes New York Fashion Week by Storm

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Emily Ratajkowski at W magazine’s It Girl Luncheon on Thursday, September 6, 2018, at the Mr. C Seaport Hotel, in New York City. Photo by Lea Winkler for W magazine.

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Katherine Langford at W magazine’s It Girl Luncheon on Thursday, September 6, 2018, at the Mr. C Seaport Hotel, in New York City. Photo by Lea Winkler for W magazine.

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Elizabeth Debicki and Brooklynn Prince at W magazine’s It Girl Luncheon on Thursday, September 6, 2018, at the Mr. C Seaport Hotel, in New York City. Photo by Lea Winkler for W magazine.

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Dree Hemingway at W magazine’s It Girl Luncheon on Thursday, September 6, 2018, at the Mr. C Seaport Hotel, in New York City. Photo by Lea Winkler for W magazine.

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Debby Ryan at W magazine’s It Girl Luncheon on Thursday, September 6, 2018, at the Mr. C Seaport Hotel, in New York City. Photo by Lea Winkler for W magazine.

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Condola Rashad at W magazine’s It Girl Luncheon on Thursday, September 6, 2018, at the Mr. C Seaport Hotel, in New York City. Photo by Lea Winkler for W magazine.

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Olivia Palermo at W magazine’s It Girl Luncheon on Thursday, September 6, 2018, at the Mr. C Seaport Hotel, in New York City. Photo by Lea Winkler for W magazine.

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Lori Harvey at W magazine’s It Girl Luncheon on Thursday, September 6, 2018, at the Mr. C Seaport Hotel, in New York City. Photo by Lea Winkler for W magazine.

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Hayley Kiyoko at W magazine’s It Girl Luncheon on Thursday, September 6, 2018, at the Mr. C Seaport Hotel, in New York City. Photo by Lea Winkler for W magazine.

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Delilah Belle Hamlin at W magazine’s It Girl Luncheon on Thursday, September 6, 2018, at the Mr. C Seaport Hotel, in New York City. Photo by Lea Winkler for W magazine.

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Denée Benton at W magazine’s It Girl Luncheon on Thursday, September 6, 2018, at the Mr. C Seaport Hotel, in New York City. Photo by Lea Winkler for W magazine.

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Luna Blaise at W magazine’s It Girl Luncheon on Thursday, September 6, 2018, at the Mr. C Seaport Hotel, in New York City. Photo by Lea Winkler for W magazine.

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Lynn Hirschberg, editor at large of W magazine, welcomes guests to W magazine’s It Girl Luncheon on Thursday, September 6, 2018, at the Mr. C Seaport Hotel, in New York City. Photo by Lea Winkler for W magazine.

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Leven Rambin at W magazine’s It Girl Luncheon on Thursday, September 6, 2018, at the Mr. C Seaport Hotel, in New York City. Photo by Lea Winkler for W magazine.

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Bel Powley at W magazine’s It Girl Luncheon on Thursday, September 6, 2018, at the Mr. C Seaport Hotel, in New York City. Photo by Lea Winkler for W magazine.

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Poppy at W magazine’s It Girl Luncheon on Thursday, September 6, 2018, at the Mr. C Seaport Hotel, in New York City. Photo by Lea Winkler for W magazine.

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Nina Agdal at W magazine’s It Girl Luncheon on Thursday, September 6, 2018, at the Mr. C Seaport Hotel, in New York City. Photo by Lea Winkler for W magazine.

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The table setting at W magazine’s It Girl Luncheon on Thursday, September 6, 2018, at the Mr. C Seaport Hotel, in New York City. Photo by Lea Winkler for W magazine.

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Emily Ratajkowski at W magazine’s It Girl Luncheon on Thursday, September 6, 2018, at the Mr. C Seaport Hotel, in New York City. Photo by Lea Winkler for W magazine.

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Condola Rashad and Kelsey Asbille at W magazine’s It Girl Luncheon on Thursday, September 6, 2018, at the Mr. C Seaport Hotel, in New York City. Photo by Lea Winkler for W magazine.

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Whitney Port at W magazine’s It Girl Luncheon on Thursday, September 6, 2018, at the Mr. C Seaport Hotel, in New York City. Photo by Lea Winkler for W magazine.

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Rainey Qualley at W magazine’s It Girl Luncheon on Thursday, September 6, 2018, at the Mr. C Seaport Hotel, in New York City. Photo by Lea Winkler for W magazine.

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Manami Konishi at W magazine’s It Girl Luncheon on Thursday, September 6, 2018, at the Mr. C Seaport Hotel, in New York City. Photo by Lea Winkler for W magazine.

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Nell Diamond at W magazine’s It Girl Luncheon on Thursday, September 6, 2018, at the Mr. C Seaport Hotel, in New York City. Photo by Lea Winkler for W magazine.

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Kayli Carter at W magazine’s It Girl Luncheon on Thursday, September 6, 2018, at the Mr. C Seaport Hotel, in New York City. Photo by Lea Winkler for W magazine.

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Sofia Achaval de Montaigu and Manami Konishi at W magazine’s It Girl Luncheon on Thursday, September 6, 2018, at the Mr. C Seaport Hotel, in New York City. Photo by Lea Winkler for W magazine.

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