Prada and Miu Miu Go Fur-Free

Miuccia Prada says the brands will focus on “innovative materials” instead.

Prada Milan Men's Fashion Week Autumn/Winter 20
Photo by Victor VIRGILE/Gamma-Rapho

This morning, the Prada group announced that in collaboration with the Fur Free Alliance, Prada and Miu Miu are going fur-free. From the Spring/Summer 2020 collections onward, the labels will no longer incorporate any animal fur into their designs or products of any kind. In a statement released via the alliance, Miuccia Prada said that “The Prada Group is committed to innovation and social responsibility, and our fur-free policy – reached following a positive dialogue with the Fur Free Alliance, in particular with LAV [a European animal rights organization] and the Humane Society of the United States – is an extension of that engagement.”

She added that “focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.” And according to Simone Pavesi, the manager of the Animal Free Fashion Area for LAV, “the Prada Group’s decision to go fur-free is consistent with the new concept of ethical luxury and meets the expectations of new consumers who are more careful in choosing sustainable products that respect the environment and animals.”

Prada was the subject of an animal rights campaign last September. The Fur Free Alliance urged over forty animal rights organizations to flood the Prada Group with phone calls, emails, and social media posts urging the company to stop using fur. Prada responded with a statement highlighting their increase in the usage of sustainable and technical fabrics, and they promised to meet with animal rights activists. The decision to go fur-free seems to be the result. With this new mandate, Prada and Miu Miu join a club of fur-free brands like Gucci, Burberry, Versace, Michael Kors, and Jimmy Choo, most of which have turned to faux-fur products. It remains to be seen how the rest of the fashion industry will respond.

These 13 New Faux Fur Coats Will Freshen up Your Winter Wardrobe

This short Alexander Wang faux fur coat is what will keep you toasty on a cold, blustery night out.

Buy now: Alexander Wang coat, $721,

Wearing this chesnut-hued faux fur coat will literally make you feel like you’re cozied up in a life-sized teddy bear. What better protection against January’s chill than that?

Buy now: Apparis coat, $365,

Animalia has been one of the top trends of 2018, and it is not letting up any time soon. Pre-order this Calvin Klein 205W39NYC coat, and you’ll have it just in time for this year’s chill.

Buy now: CALVIN KLEIN 205W39NYC coat, $2,700,

While a plush faux fur is an excellent addition to your wardrobe, so is a faux fur cape, especially when it’s from Burberry.

Buy now: Burberry coat, $754,

Nili Lotan’s luscious faux fur coat is perfect for any occasion. Wear the cropped coat with a fitted turtleneck and high-waisted jeans, or over one of her elegant slip dresses.

Buy now: Nili Lotan coat, $837,

Embrace this bold-hued faux fur from Diane von Furstenburg, and be sure to layer in tone-on-tone with a rouge knit and tailored pant, or pair with a pop of pink.

Buy now: Diane von Furstenburg coat, $600,

Perhaps one of the most popular faux fur coats of this winter, and for good reason. This Totême full-length coat is one you’ll cherish for the ages.

Buy now: Toteme coat, $900,

Givenchy was one of the major labels who have led the movement to swap real fur for faux. We love this oversized tri-color faux, it is one you’ll wear for seasons to come.

Buy now: Givenchy coat, $3,724,

Kwaidon Editions is one of the hip new labels that may help take over the gap left by old Céline. This brown double-breasted faux fur may as well double as a blanket for January’s coldest days.

Buy now: Kwaidon Editions, $1,149,

This double-breasted black faux fur coat from Moschino is classic in shape, and will be a closet staple until spring.

Buy now: Moschino coat, $1,397,

Cozy up in this plush brown faux, courtesy of Vince. Cropped with extra long sleeves, pair with a wool sweater and dark wash straight-leg jeans.

Buy now: Vince jacket $297,

Founded in 2014, Stand makes cool leather pieces and now, faux fur jackets in a wide range of colors and prints. This jacket in particular, fashioned after a peat coat, will keep you warm and toasty this winter.

Buy now: Stand jacket, $466, [](].

Navy and black look oh-so-cool together in this faux shearling full-length coat from Topshop.

Buy now: Topshop coat, $170,