Selena Gomez is a woman of many talents. She sings! She acts! She dances! And now, apparently, she designs(!). Yesterday evening, Gomez revealed that she will be collaborating with Coach, the brand she's served as the official celebrity face of for the past year, on a line of ready-to-wear clothing for the Spring 2018 collection. Gomez has previously collaborated on accessories with the label, but this will be her first time tackling clothes for Coach. “I am so excited to be working with Coach again," she said in a statement. "Getting to create my own collection with Stuart [Vevers] has been such a fun process, and I can’t wait for everyone to see what we have been working on over the past several months.”
Now, when it comes to celebrity fashion collaborations, there is a whole spectrum of previous examples, all with varying degrees of success, mass appeal, and just general quality of design. While something like Gigi Hadid's four-season collaboration with Tommy Hilfiger yielded four very entertaining fashion shows and a return to Hilfiger's logo-mania days, we've also seen Lindsay Lohan's outing for Emanuel Ungaro, heart-shaped nipple covers and all. So what will Selena Gomez's Coach collection look like? Let's break it down.
Here's what we know: The collection will be designed in tandem with Vevers, the brand's creative director who has helped transform the brand's New York Fashion Week runway show into a must-see. Already off to a good start there. "I always look forward to designing with Selena because she has a strong point of view,” said Vevers in a statement. “We wanted to bring cool new ideas to the table and I loved getting her take on clothes as much as accessories this time around.” The line apparently also "reflects Gomez’s personal style, and each piece has touches that reflect her personality."
Let's dive deep into that last part. While many former child stars have trouble navigating their post-teendom wardrobe, Gomez successfully transitioned to a fashion-world-approved starlet thanks to the help of top celebrity stylist Kate Young. Young, who also works with Dakota Johnson, Michelle Williams, Sienna Miller, and Margot Robbie, began working with Gomez back in 2015, outfitting the star in high-fashion luxury brands like Valentino, Versace, and Saint Laurent, as well as edgier, smaller brands like Jacquemus and Brock Collection. (Prior to Coach, she also nabbed serious fashion credibility as the face of Louis Vuitton.)
With Coach's most recent collections under Vevers's tenure leaning more toward wearability than avant-garde, with a emphasis on strong outerwear, easy slip dresses, and novelty sweaters, it's safe to say that Gomez's collection will be heavily influenced by her street style looks, rather than red carpet moments—not that she's a slouch in that department, either. In that case, expect to see more of the brand's flirty print dresses, slouchy knits, and solid denim options—all very much in Coach's wheelhouse.
Of course, we can also look to Gomez's past designing endeavors. Yes, she helped to co-design her Coach dress for the Met Gala last year, but that doesn't tell us anything we don't already know—a slip dress, floral print, millennial pink, etc. No, to truly get to the depths of Gomez's fashion core, we need to go further back, all the way to 2010. Gomez was 18 years old, and had just launched her first clothing line: Dream Out Loud, carried exclusively by Kmart. Gomez described the line at the time to WWD as “pretty, feminine and bohemian," adding, “I want the pieces that can be easy to dress up or down, and the fabrics being eco-friendly and organic are super important.” The tween-targeted range included boho dresses, floral printed tops, jeans, skirts, jackets, and some accessories such as scarves and hats, as was all the rage in 2010. And if we've learned anything from the Hadids and Jenners of the world, the early aughts are all the rage again, so it sounds like Gomez is already off to a good start.
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