Watch Out, Kylie Jenner: Serena Williams Is Launching Her Own Beauty Brand

Tennis star Serena Williams is launching a cosmetics line.


She may be known as the one of the greatest athletes of all time, with an impressive 23 Grand Slam single titles to her name—not to mention an Olympic gold medal—but it seems that Serena Williams is looking to take her talents off the court and join the ranks of the ever-growing beauty industry. Back in January, the 36-year-old tennis star filed for the trademark of “ANERES,” which is Serena spelled backwards. And while the company logo was originally created back in 2003 as the name of the clothing line in the works, Williams switched gears this past winter and is creating a cosmetics line instead.

While most beauty newbies tend to start within a more niche category before expanding their lines, Williams is going full speed ahead with a full range collection. With the details of her line still to be announced, the all-star athlete is planning on launching everything from skin care to makeup to fragrances and body and hair care. It is certainly enough to keep the new mom plenty busy, but she hasn’t slowed down on the court either. Williams returned to tennis this past weekend at the WTA Tour in Indian Wells, California, beating competitor Zarina Diyas in her first round, marking her first match since the 2017 Australian Open and after giving birth to daughter Alexis Olympia Ohanian Jr. with husband Alexis Ohanian.

As the latest celebrity to transition into the beauty space, Williams is amongst the ever-expanding new field of celebrity beauty lines that’s currently being dominated by Rihanna’s Fenty Beauty, Kylie Jenner’s Kylie Cosmetics, and Kim Kardashian’s KKW Beauty. But as she’s Forbes’ current highest-paid female athlete, earning an incredible $84 million in 2017, there’s good reason to think that Williams knows what she’s doing with the business.

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Brazilian beauty Alessandra Ambrosio proves that bare skin and messy topknots go hand in hand.


Lais Ribeiro’s beachside glamour is all about a messy topknot and effortlessly bronzed skin.