The #TimesUp initiative, launched by powerful women in Hollywood to combat systemic sexual harassment, abuse and discrimination across industries, will have its first major moment since launching tonight when major stars of all genders wear black outfits and, in many cases, Time’s Up pins on the Golden Globes red carpet, and now they’re inviting women (and men!) at home to join in by posting a picture of their own black outfits with the hashtag #WhyWeWearBlack to focus even more attention on issues like harassment. It’s kind of a genius PR move. Viewers were already going to be tuning in for the Golden Globes, there was already going to be red carpet interviews and media coverage, so instead of planning and paying for their own launch, Hollywood women are using it all to their advantage to turn the night into a launch an anti-harassment campaign.
The movement began at the start of the year with a letter of solidarity in response to a letter from women in the Farm Workers Union and the launch of the Time’s Up Legal Defense Fund which, according to a new video starring Rashida Jones, Reese Witherspoon, Tracee Ellis Ross, Tessa Thompson and Brie Larson, has now raised over fifteen million dollars. In the same video, they encourage everyone to join in the movement, whether they’ve been a victim or not, as an act of solidarity and sisterhood. See the two-part announcement here:
Rosario Dawson also released her own #WhyWeWearBlack video today, thanking whistleblowers like Rose McGowan, Olivia Munn, Salma Hayek, Ashley Judd, Anabella Sciorra, Asia Argento, Gabrielle Union, Ellen Page, Terry Crews and Anthony Rapp.
Laura Dern, Natalie Portman (whose entire newly launched Instagram is dedicated to Times Up posting), Eva Longoria, Jessica Chastain and Edgar Ramirez are also joining the fight in their #TimesUp t-shirts, promoting the project, well, like only Hollywood stars can.
The 45 Best Golden Globes Dresses of All Time
Julia Roberts wears a grey suit and tie to attend the 1990 Golden Globe Awards held in Beverly Hills, California.
Winona Ryder wears a plunging black dress as she attends the 1991 Golden Globe Awards with Johnny Depp in Beverly Hills, California..
Michelle Pfeiffer wears a black halter neck dress as she attends the 1992 Golden Globe Awards with Fisher Stevens in Beverly Hills, California.
Helen Hunt wears a lace gown to the 1994 Golden Globe Awards held in Beverly Hills, California.
Sharon Stone wears a silk dress to the 1995 Golden Globe Awards help in Beverly Hills, California.
Gwyneth Paltrow and Brad Pitt attend the Golden Globe Awards, 1996.
Angelina Jolie arrives at the 1999 Golden Globe Awards.
Cameron Diaz arrives at the 1999 Golden Globe Awards.
Calista Flockhart during 57th Annual Golden Globe Awards, 2000.
Halle Berry arrives at the 2000 Golden Globe Awards held in Beverly Hills, California.
Sarah Jessica Parker at the Beverly Hilton Hotel in Beverly Hills, 2001.
Kate Hudson arrives for the Golden Globe Awards in Beverly Hills, 2002.
A year later, and stunning as ever, Kate Hudson arrives at The 60th Annual Golden Globe Awards, 2003.
Uma Thurman at the 2003 Golden Globe Awards.
Charlize Theron attending the 2004 Golden Globe Awards.
Sarah Jessica Parker attends the 2004 Golden Globe Awards held in Beverly Hills, California.
Cate Blanchett in Jean Paul Gaultier attends the Golden Globe Awards in Beverly Hills, California.
Renee Zellweger in Carolina Herrera attends the Golden Globe Awards in Beverly Hills, California.
Scarlett Johansson attends the 2006 Golden Globe Awards in Beverly Hills, California.
Reese Witherspoon in Nina Ricci attends the Golden Globe Awards in Beverly Hills, California.
Sienna Miller in Marchesa attends the Golden Globe Awards.
Eva Mendes in Dior with vintage Van Cleef & Arpels necklace attends the Golden Globe Awards
Megan Fox arrives at The Golden Globe Awards, 2009, wearing Ralph Lauren.
Actress Cameron Diaz in Alexander McQueen at the 2010 Golden Globe Awards.
Nicole Kidman wearing Nina Ricci on the red carpet at the 2010 Golden Globe Awards.
Mila Kunis in Vera Wang attends the 2011 Golden Globe Awards.
Anne Hathaway in Armani Prive attends the 2011 Golden Globe Awards.
Emma Stone in Calvin Klein Collection attends the 2011 Golden Globe Awards.
Natalie Portman, at the 2011 Golden Globe Awards, wearing Viktor & Rolf.
Angelina Jolie wearing Versace at the 2012 Golden Globe awards.