The Ten Buzziest Moments Of Men’s Fashion Week Milan, From Scions to Protests

The ten moments you may have missed in Milan.

Photo by Adam Katz Sinding for W Magazine.

Didn’t make it to Milan this season? Don’t fret. As the season comes to a close, we have rounded up the most talked about moments of the week, including the must-know new Scandi model with long blonde locks, Canadian singer Shawn Mendess’ turn on the Emporio Armani runway, and just how exactly motorcycles and bumper cars ended up on a runway. Catch up on the recent Dolce & Gabbana news, including what scions walked in their runway show, and what musicians are disagreeing with the designers’ politics, while also getting to the bottom of some of the fashion sets’ most burning questions. Are Italian men still the best dressed men in the world? What movie set also served as a backdrop for the Tod’s menswear presentation? Read on for the answers to all of that, and more.

The New Boy in Town

A model walks the runway at the JW Anderson SS18 show during 92. Pitti Immagine Uomo on June 14, 2017 in Florence, Italy.


Who is the new face with the long blond hair spotted first at J.W. Anderson and then at Fendi? None other than Oliver Sonne, a native of Denmark, who (according to his Instagram) seems to love big fluffy dogs and Christian Louboutin sneakers. One to watch for sure.

Graphic Comic Book Art Makes a Big Fashion Statement

MILAN, ITALY – JUNE 18: A general view of the atmosphere of the runway at the Prada show during Milan Men’s Fashion Week Spring/Summer 2018 on June 18, 2017 in Milan, Italy. (Photo by Venturelli/WireImage)


Miuccia Prada invited graphic artists James Jean and Ollie Schrauwen to illustrate the entire Prada men’s show set. The walls, the floor, even the bags, were covered in their black, white, grey and blue drawings.

Marni’s Blow-Up Raft Show Seats

Francesco Risso showed his second menswear collection for Marni in an industrial space where a dark tunnel opened up into a bright open room filled with color-blocked benches stacked on top of what looked like plastic bow-up rafts. The whimsical addition of the slightly odd seating arrangements made for some eye-catching Instagrams.

Shawn Mendes, the Model

MILAN, ITALY – JUNE 17: Shawn Mendes walks the runway at the Emporio Armani show during Milan Men’s Fashion Week Spring/Summer 2018 on June 17, 2017 in Milan, Italy. (Photo by Pietro D’aprano/Getty Images)


Canadian singer Shawn Mendes surprised show-goers at Emporio Armani by closing the runway show. He walked down the runway, showing off the brand’s new smartwatch on his wrist, as his hit single “Mercy” filled the air. He wore a black fitted bomber jacket with red embroidery, navel exposed.

Italian Men Are Still the Best Dressed Men in Europe (And Probably the World)

Each season after London fashion week, men’s editors and buyers flock to Pitti Uomo and then hop from Florence to Milan for the men’s fashion shows. And each season, Italian men – despite the heat – are still the best dressed of the shows’ peacocks. Decked from head to toe in chic, dapper, tailored linen looks, with straw hats and pocket square, these men never fail to impress us with their sartorial excellence.

Philipp Plein Tried To Out-Do Philipp Plein

When does Philipp Plein not put on an outrageous show? Whether it is a row of women dressed as Statues of Liberty and Times Square’s Naked Cowboy, beefcake male models at a carnival, or Paris Hilton making an appearance on the runway, it is always a spectacle. This season’s menswear show was no different, with season’s “Grease”-inspired runway show offering bumper cars, fireballs, and yes, flying motorcycles.

Remember How Good Tilda Swinton Was In I Am Love?

MILAN, ITALY – JUNE 18: Models attend the Tod’s Presentation during Milan Men’s Fashion Week Spring/Summer 2018 on June 18, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images)


Well, apparently Tod’s menswear creative director Andrea Incontri does too. He staged his Spring 2018 collection for the house at the charming Villa Necchi Campiglio, the ‘30s modernist dream home in the center of Milan that also served as the set of the 2009 movie. His pulled together yet laid back looks seemed right at home on the grounds of the modernist masterpiece.

Fendi’s Transparent Separates

Leave it to Fendi to cause a big stir. When they aren’t having models walk across the Trevi Fountain, they are dressing their male models in sheer madras suits and jackets.

Scion Takeover

Because what is fashion week (and especially, a Dolce & Gabbana show) without the sons and daughters of Italian and Hollywood royalty? Spotted on the catwalk were Sistine and Sophia Stallone, daughters of Sylvester; Chase Hill, brother of model-of-the-moment Taylor; Princesses Melusine Ruspoli and Maria-Olympia of Greece and Denmark; Cordell Broadus, Snoop Dog’s son, and the list goes on.

It Wouldn’t Be Fashion Week Without a Little Drama

First, up-and-coming R&B singer Raury striped off his Dolce look to reveal a hand written message across his body, including “Protest D&G.” His motive most likely was in response to how the duo tends to wade into political controversy especially involving Melania Trump and her wardrobe. Then, not too long after, Miley Cyrus and the designers ended up in an Instagram war, again over politics, although Cyrus did start her post in a congratulatory tone for her brother, Braison, who had just walked in the show.

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