The Ultimate Shopping Guide to the Best New Beauty Products for Fall

June 2017 Cover Story - Natalia
Photographs by Steven Meisel; Styled by Edward Enninful

When late summer hits, it’s time to start stocking up on jeans again, and swapping the waterproof mascara in your makeup bag for something easier to rinse off. To help with the latter, W‘s editors have carefully culled through all the new beauty products out there to find the best new offerings. Trying to find a pH-balanced wash for a delicate area? Check. Searching for a shampoo that actually repairs damage? You’re so welcome. Wondering what scent evokes a cool, carefree vibe? We’ve got you covered. Here, the 10 best new beauty products for fall that will make heading back to the classroom, or the boardroom, that much easier.


That santal scent that everyone wears just met its match. Rodin’s unisex eau de toilette blurs gender lines with geranium, the ever-popular men’s flower, and iris, an Upper East Side lady’s go-to.

Rodin 3, $170,


Trade in your summer lip oil for this autumnal option, which conditions lips, while imparting a shiny tint.

Chantecaille Lip Sleek, $38,


Virtue’s formula packs bioidentical keratin that sticks where strands need it, rather than washing down the drain.

Virtue Recovery Shampoo and Conditioner, from $15 – 40,


After burning herself in the kitchen, founder Sally Kim blended the perfect cocktail of marine collagen, probiotics, and biotin to heal burns from the inside. The matcha flavor makes for an easy antioxidant-packed swap for that afternoon coffee.

Crushed Tonic, $115 for 30 crushes,


Danish beauty vet Avonda Urben set out to share a bit Scandinavia’s carefree culture with some very practical products. The pH balanced wash cleanses, tones and soothes the bikini area, because skin is skin.

The Perfect V VV Cream Gentle Wash, $21,


The grab-and-go ease of a foundation stick never meant that blending would be easy. Luckily for us, Nars added an antimicrobial blender to the other side of their matte formula that can be washed or replaced as needed. Let the taxi makeup application commence.

NARS Velvet Matte Foundation Stick, $45,


Because brushing your teeth should be as ritualized as the rest of your routine, Aesop added their own chic variety to the mix with sea buckthorn to soothe gums.

Aesop Toothpaste, $17,


Wearing skirts after Labor Day just got less stress-inducing. The botanical blend will brighten and bronze gambs for a subtle gleam.

Votre Vu Silk Stockings, $38, (available in September)


Ben Gorhman keeps making scent easier to sport. A drop of the alcohol-based formula quashes bacteria, for an aromatic post-subway application.

Byredo Vetvyer Rinse-Free Hand Wash, $30,


As air pollution is an ever-growing issue, Verso’s mist acts as a magnet for skin aging particles, and can be spritzed on either a clean face or a fully painted one.

Verso Anti-Pollution Mist, $47,