paired up or not, Valentine’s Day is a great excuse to spoil yourself with the best of the best. While roses and dark chocolate are all well and good, why not treat yourself to what you really want this season? Pick up a collector’s tube of Yves Saint Laurent’s Rouge Volupté Shine adorned with hearts to stash in your makeup bag, or a bottle of Tom Ford’s Lost Cherry to spritz on before a date. Unless, of course, you’re planning a night in, in which case may we suggest a generous helping of Laura Mercier’s Crème Brûlée Honey Bath paired with Summer Fridays’s new R + R Mask, all followed with Costa Brazil’s Kaya Jungle Firming Body Oil. Every beauty buy on the list also makes a perfect gift, whether your love swears they’re going to get into daily facial massage or just needs a new red lipstick to add to their collection. Below, 17 of the absolute best beauty buys to gift yourself, a friend, or your significant other this Valentine’s Day.
Yves Saint Laurent’s cult favorite Rouge Volupté Shine gets a Valentine’s Day update in the form of a heart-adorned gold tube. One swipe leaves lips hydrated and juicy with a sheer wash of color.
Buy now: YSL Rouge Volupté Shine Heart & Arrow Collectors, $38, sephora.com.
There’s no more indulgent way to spend an evening than with a leisurely soak in the tub, and why not have your dessert and smell like it too with Laura Mercier’s Crème Brûlée Honey Bath?
Buy now: Laura Mercier Crème Brûlée Honey Bath, $50, sephora.com.
If you haven’t jumped on the facial massage train yet, now is the time. Celebrity aesthetician
Joanna Czech, who counts Kim Kardashian and Cate Blanchett as clients, is known for her face-sculpting massage technique, which can now be replicated at home thanks to her eponymous facial massager. Buy now: Joanna Czech Facial Massager, $189, joannaczech.com.
Create a multi-dimensional effect with Kevyn Aucoin’s The Neo-Limelight highlighter. The ombré trio of cooler tones work perfectly for all your holographic night out looks.
Buy now: Kevyn Aucoin The Neo-Limelight Highlighter in Ibiza, $58, sephora.com.
Giorgio Armani adds another to fragrance to its Armani Code roster with Code Absolu, a unisex blend of Tonka bean, tuberose, and vanilla.
Buy now: Armani Code Absolu, $90, giorgioarmanibeauty-usa.com.
Summer Fridays’s newly-released R + R Mask is the exfoliating answer to their much-hyped Jet Lag Mask. Rose flower powder gently buffs away dead skin while antioxidant-rich oils heal and hydrate for a smoother, brighter complexion.
Buy now: Summer Fridays R + R Mask, $58, sephora.com.
Rosy eye looks aren’t going anywhere, and Tom Ford’s two-in-one Cream & Powder Eye Color lets you build intensity with layers of metallic cream shadow and shimmery powder. The golden peach shade brings a hint of summer to drab winter days.
Buy now: Tom Ford Cream & Powder Eye Color in Golden Peach, $62, violetgrey.com.
This deep into winter your skin is bound to be in need of some serious hydration. Enter Augustinus Bader, whose The Rich Cream has already garnered a cult following for its complexion-regenerating properties.
Buy now: Augustinus Bader The Rich Cream, $265, violetgrey.com.
Created by the former Calvin Klein creative director Francisco Costa, this sustainably-sourced body oil contains ingredients Costa found deep in the Amazon to promote firmer, healthier-looking skin.
Buy now: Costa Brazil Kaya Jungle Firming Body Oil, $98, livecostabrazil.com.
Chanel’s Baume Essentiel comes in stick form to make achieving dewy “glass skin” absolutely effortless.
Buy now: Chanel Baume Essentiel Multi-Use Glow Stick, $45, saksfifthavenue.com.
Kilian, known for its luxe fragrances, finally forays into makeup with a line of six red lipsticks. They come in both matte and satin finishes, and of course all are scented with gourmand and floral notes.
Buy now: Kilian Le Rouge Parfum Lipstick, $55, saksfifthavenue.com.
Hanacure’s All-in-One Facial went viral for making its user look zombie-like after drying and tightening the face, but the results are overwhelmingly worth it. After one use, skin is left looking smoother, softer, and visibly firmer.
Buy now: Hanacure All-in-One Facial Starter Kit, $29, violetgrey.com.
Breathe life back into dull skin with this highlighting powder from Edward Bess. Simply swirl together the marbleized shades of gold, champagne, and rose for an enticing all-over glow.
Buy now: Edward Bess Marbleized Rose Gold Powder, $58, neimanmarcus.com.
Tom Ford’s Lost Cherry fragrance certainly lives up to its tongue-in-cheek name. A blend of syrupy black cherry, bitter almond, and sandalwood envelops you in a sweet and smoky scent that’s sure to attract attention.
Buy now: Tom Ford Lost Cherry Eau de Parfum, $320, neimanmarcus.com.
Pat McGrath does it again with Mothership V, a 10-pan palette of warm and bronzey tones with plenty of high-shine finishes to create your ultimate seductive eye look.
Buy now: Pat McGrath Labs Mothership V Eyeshadow Palette, $125, sephora.com.
Ultra-luxe skincare brand MILÈO’s most recent launch comes in the form of a firming face oil enhanced with French red narcissus. Pharmaceutical grade white lupin seed stimulates collagen production for firm and youthful-looking skin, not to mention it looks great on your dressing table.
Buy now: Milèo Collonges-La-Rouge, $295, mileonewyork.com. Joanna Vargas‘s face masks are beloved by celebrities, and with good reason. One use of her Twilight Face Mask and skin is brighter, pores smaller, and tone more even. Buy now: Joanna Vargas Twilight Face Mask, $75, net-a-porter.com.