Gucci Westman is Launching A "No Makeup" Makeup Brand

There's already countless brands looking to cash in on the coveted "no makeup" makeup look so popular in today's beauty world, but makeup artist Gucci Westman isn't worried. So much so, that the legendary makeup artist is preparing to launch her upcoming non-toxic and "consciously crafted beauty” brand, putting her in the same sphere of so many of her other runway makeup pro peers. And like iconic makeup artists Pat McGrath and Charlotte Tilbury who have both successfully become household names within their own niche markets, Westman is here to dominate the natural beauty space creating makeup products infused with skincare ingredients.

Unveiling to WWD her long awaited plans for the brand, Westman Atelier, the former artistic director of Lancôme and Revlon shared her vision of the highly anticipated makeup line. "I just wanted to build a company how I live my life, and I live my life with a healthy 80/20 attitude.” The six piece collection will feature a range of products from foundation sticks to contouring sticks that will highlight Westman's complexion driven focus on healthy makeup for "older Millennials”. "It’s the most important thing to me in my personal life currently but I’m most known for skin as a makeup artist. I had to use those guns.”

Backed by the brand's biomimicry pigment technology which blocks fragments of synthetic color to ever touch the skin, Westman continued on to further explain the importance of the brand's mission. “I’m looking for transparency and authenticity. I try to combine makeup and skin care, which is actively doing something, but in a gentle manner. I don’t see the need to just color and correct. I want to fix,” Westman said, continuing on to share that, “I’m so tired of the glossy, retouched pictures. I just want to go back to real. When I first started working in fashion and with big actresses I always just wanted to choose something about them that they had not seen a certain way – but not transforming them. It’s an amplified version.”

Westman alongside husband and cofounder of Rag & Bone, David Neville, will be launching Westman Atelier in Barney's this April.