Ashley Graham Calls Her New Revlon Campaign "Groundbreaking," Because It Is

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Ashley Graham has just been named the newest face of Revlon.

It's an impressive accomplishment for anyone, but the supermodel quickly used the opportunity to point out how rare it is for a plus size model to land a beauty contract. Graham told WWD, "Historically, curvy girls are not given beauty contacts. It's kind of groundbreaking, because in my generation of models, this hasn't happened yet. This is one of those moments where I'm over the moon, I cried a little." She continued, "You've been slowly seeing [curvy] models pop up in makeup campaigns, but you haven't heard of any actually signing contracts, and I think it's because [companies] just want to get their feet wet. It's like, 'Hmmm, let's try this bold curvy thing now and see if it's real or see if it's a trend. The average American woman is a size 14 and if you ask me, lipstick does not have a size."

Joining alongside Graham in Revlon's new "Live Boldy" campaign are models Adwoa Aboah, Imaan Hammam, Raquel Zimmermann and Wonder Woman actress Gal Gadot. And while the diverse group of women prompts a shift in the industry worth celebrating, to Revlon's chief creative officer, Linda Wells, it's more than just a campaign, it's a movement. “There isn’t a male gaze, there isn’t a male presence in any of this — this is a women’s moment."

Related: Ashley Graham Shares Her Daily Beauty Routine, And Explains Why Self Confidence Is the Most Underrated Beauty Product