On Tuesday, Kylie Jenner unveiled her shimmery new Holiday Collection for Kylie Cosmetics. Just a few hours later, ever the attentive mogul, she debuted a new hairdo to match: On her Instagram Story late that evening, Jenner shared a video of her new chin-length blunt bob, in what appears to be a pale platinum shade closer to silver than to the yellowy blond she’s been sporting in the last few weeks. The video, captured in a mirror as an anonymous person’s disembodied hand finished styling the new chop, was timestamped 10:21 p.m., because what better time to go all-in on winterizing your life?
The mini-makeover made its Instagram debut only a few hours after the 21-year-old posted a few throwback photos on the platform and assured Kylie Jenner hair purists (if those exist) that she’d be returning to her natural roots sometime in the near future. “Almost ready for my dark hair,” she captioned the pair of pics, in which she stands outside in a leopard-print bralette and shiny silver miniskirt, letting her mid-length dark brown locks soak up some sunshine.
In between those two extremes, Jenner showed off yet another ‘do on Tuesday, to accompany the release of her wintery new makeup collection. In images from the Holiday Collection’s campaign, Jenner poses in a snowy winter wonderland in the entirely impractical combo of a white minidress, cropped white fur coat, and sporty orange ski goggles. In these photos, her hair is a light platinum blond shade, styled in waist-length mermaid-y waves, courtesy of Jenner and older sister Kim Kardashian West’s go-to stylist, Chris Appleton.
Outside of this week’s whirlwind of hairstyles, Jenner has largely stuck to the same blond shade she’s sporting in her latest Kylie Cosmetics campaign. She first debuted the bleached style in August, in honor of her 21st birthday, after several months of getting reacquainted with her natural chocolatey brown tresses. Though she’s regularly varied between a chin-length bob and waist-length extensions, Jenner has remained a blonde ever since, which tied in perfectly to her decision to dress up as Barbie for Halloween. Up until Tuesday, the only exceptions to this look were the two weeks in late September and early October when Jenner tried out a cotton-candy pink shade, and the brief instance before Halloween when she rocked a shoulder-length brunette style (likely a wig) so she could better match daughter Stormi Webster in their coordinating butterfly costumes. Props to Jenner for singlehandedly keeping the hair dye and wig industries afloat.
Related: Kylie Jenner, the Youngest Kardashian, Has Undergone the Most Complete Style Transformation
Kylie Jenner, the Youngest Kardashian, Has Undergone the Most Complete Style Transformation
Kylie Jenner, Caitlyn Jenner (formerly Bruce Jenner), Kendall Jenner, and Kris Jenner at the world premiere of The Emperor’s New Groove in Hollywood, California, December 2000.
Kylie Jenner at the Matrix at A Time for Heroes Celebrity Carnival Benefiting the Elizabeth Glaser Pediatric AIDS Foundation in Los Angeles, June 2008.
Kendall, Kris, and Kylie Jenner at the 102.7 KIIS-FM’s Wango Tango in Irvine, California, May 2009.
Kylie Jenner at the release party for Selena Gomez’s Kiss and Tell in Hollywood, September 2009.
Kendall Jenner, Kim Kardashian, and Kylie Jenner at the Teen Choice Awards in Universal City, California, August 2010.
Kendall and Kylie Jenner at the premiere of Justin Bieber: Never Say Never in Los Angeles, February 2011.
Kendall and Kylie prove their twinning days aren’t behind them at the premiere of Prom in Hollywood, April 2011.
Kylie Jenner at the Race to Erase MS in Century City, California, May 2012.
Kylie Jenner at Fashion’s Night Out in Los Angeles, California, September 2012.
Kendall and Kylie Jenner, honing their fashion consultant chops, go on Good Morning America to discuss spring trends, February 2013.
Kylie Jenner wore a dress by Msfts, the label by then-reported boyfriend Jaden Smith, to the Kids’ Choice Awards in Los Angeles, March 2013.
Kylie Jenner opted for white and nude, a palette she’d come to favor down the line much like sister Kim Kardashian, at the MTV Movie Awards in Culver City, California, April 2013.
Kylie Jenner opted for a sleek black two-piece look to attend the premiere of After Earth (the movie fronted by rumored boyfriend Jaden Smith) in New York, May 2013.
Jenner opted for a tonally appropriate graphic tee to walk the red carpet with Jaden Smith at the premiere of Ender’s Game in Hollywood, October 2013.
Kylie Jenner, in Maiyet and Giambattista Valli, debuted a new hair style when she walked the red carpet with sister Kendall at the American Music Awards in Los Angeles, California, November 2013.
Kylie Jenner in Alex Perry with Louboutin heels at the Billboard Music Awards in Las Vegas, Nevada, May 2014.
Jenner opted for an orange Nicolas Jebran minidress, contrasting with her sister’s Fausto Puglisi, at the MuchMusic Video Awards in Toronto, Canada, June 2014.
Kylie Jenner in Alexandre Vauthier with Gucci heels at the MTV Video Music Awards in Inglewood, California, August 2014.
Jenner opted once again for Alexandre Vauthier, this time in burgundy, for the American Music Awards in Los Angeles, California, November 2014.
Kylie Jenner in Steven Khalil at the GQ Grammys afterparty in Hollywood, California, February 2015.
Kylie Jenner appeared front row at the 3.1 Phillip Lim show — wearing Phillip Lim, naturally — during New York Fashion Week Fall 2015 in New York, New York, February 2015.
Completing the arc that brought her into Olivier Rousteing’s fold, Kylie Jenner wears Balmain at the Billboard Music Awards in Las Vegas, Nevada, May 2015.
Kylie once told us her mom is her style icon — so it makes sense they would pair up on the red carpet, too. Here, Kylie Jenner wears a Cushnie et Ochs top with Alaïa leggins and a Kimora Lee Simmons coat for the premiere of The Gallows in Los Angeles, California, July 2015.
Kylie Jenner in Shady Zeineldine at the ESPYs in Los Angeles, California, July 2015.
Jenner steps out with a bleached ‘do and a new pantsuited look, sitting front row at the Prabal Gurung show during New York Fashion Week Spring 2016 in New York, New York, September 2015.
Wearing Balmain x H&M, Jenner appeared at the launch of the capsule collection in New York, New York, October 2015.
A regular at the American Music Awards, Jenner went custom for the 2015 edition in Bryan Hearns in Los Angeles, California, November 2015.
Also a regular at Vera Wang, though perhaps an unexpected one, Jenner went full-on Kylie Minogue during the Fall 2016 season at New York Fashion Week in New York, New York, February 2016.
Jenner called on Olivier Rousteing to outfit her for last year’s Met Gala, wearing custom Balmain to the Costume Institute gala for Manus x Machina in New York, New York, May 2016.
Jenner sat front-row at Jonathan Simkhai in a denim ensemble with a skull cap during New York Fashion Week Spring 2017 in New York, New York, September 2016.