Chicago West Stars in Kim Kardashian West’s New KKW Beauty Campaign

Instagram:kimkardashian

Chicago West: Instagram model? Baby Chi, the youngest daughter of Kanye West and Kim Kardashian West, has officially made her beauty campaign debut. She appeared in the latest promotional image for her mother’s KKW Beauty line, resting comfortably in Kardashian West’s lap, pressed against her chest. The picture, as with the entire campaign, was shot by the photographer David Lachapelle, and features KKW herself in a dreamy mermaid-meets-vaporwave atmosphere.

While it looks like Chicago isn’t wearing any cosmetics (she is, after all, a tiny baby at only 9 months old), Kardashian’s metallic magenta eyeshadow is bold and beautiful. She captioned the image, “My heavenly baby! Showing off the new pink shadows in the Flashing Lights Collection wearing Flashy and High Key available at KKWbeauty.com 📸 @david_lachapelle @samvissermakeup @chrisappleton1.”

The rest of campaign has, so far, been composed of moody metallics and, occasionally, naked guys who apparently work out a lot.

Like this guy:

And this guy:

And then both guys teamed up:

Her eyeshadow brings all the boys to the yard, etc, etc.

Chicago’s older sister, North, appears to be a makeup fan herself. Kardashian West recently posted a sweet snap of her wearing bright orange eyeshadow to match her outfit. How very Halloween.

The 5-year-old North is no stranger to modeling, either—she made her runway debut just last month, after all, at the L.O.L. Surprise! Fashion Show (a kid’s fashion show in someone’s backyard, FYI) while mom cheered her on. And let’s not forget that she also went to design camp this last summer. Can’t wait to see her new Yeezy collection.

Meanwhile, the other beauty mogul in the family, Kylie Jenner, hasn’t yet put her daughter, Stormi, in any advertisements, but maybe the 8-month-old is more of a behind-the-scenes creative type. You have to play to each baby’s strengths.

Related: Kim Kardashian Says Marrying Kanye West Made Her “Little Bit Not-So-Independent”