If you’ve ever glanced at Kylie Jenner’s social media presence, then you’re already acquainted with Jordyn Woods. The 19-year-old best friend to the youngest Kardashian-Jenner isn’t just a fixture on the beauty mogul’s Snapchat and Instagram though, she’s also a budding beauty icon herself. Signed to Wilhelmina Models, the Los Angeles native does everything from test shades for Kylie Cosmetics to serve as an unofficial spokesperson, whether it’s calling out counterfeit Lip Kits to helping Jenner introduce new collections. She’s also attracted her own following—3.9 million and counting on Instagram—where she preaches body positivity and shares her travels, which recently included accompanying Jenner to Peru on a charity trip. Together, the pair visited recovering young patients who just underwent cleft lip and palate surgery thanks to Smile Train, an organization that funds the procedure for infants and young children. Their trip wasn’t just documented on social media; it was also the backdrop of the finale of Life of Kylie, on which Woods co-stars, where the two made their friendship even more official by exchanging vows in a committal ceremony. Since then, Woods has teamed up with Smile Train on her own, serving as an ambassador this past World Smile Day. In an interview, Woods opened up about how she learned to love her own smile, her beauty hacks, and her aspirations to start her own skincare line. Considering all of the experience she’s gleaned alongside Jenner, it won’t be surprising when she does.
What is your morning beauty routine? I wash my face and I put on a lot of moisturizer and sunscreen—that’s my biggest thing: keeping my face protected. I use one that my friend’s dermatologist gave her. I also use a lot of Kiehl’s products. The sun is so harsh.
What’s the one product that you can’t live without? I can’t give just one. Lip gloss and eyelash extensions.
What would someone find on your bedside table? My phone charger and a candle. My mom and I used to always get these Bath & Body Works candles but I like anything that smells warm. I love vanilla.
What’s a beauty trend that you would never try? Thinning my eyebrows for any reason. Also, furry nails.
What’s your go-to beauty hack? When your eyebrows aren’t fresh and get out of hand you can just use concealer to clean them up and it looks like your eyebrows just got done.
Have you always kept your eyebrows thick? Yeah, I was born with a pretty good shape so I started to get them done at 15. I never lived in the era when thin eyebrows were in so I never did that.
Are there any embarrassing beauty moments that you’d find in old photos? Definitely. I feel like I’m just starting to figure it out. The first time I got foundation, I didn’t know that you had to get your right skin color so I just got something that looked like it and it was bright orange. I thought it looked good.
What kind of foundation do you use now? Right now I use NARS. It’s very plain and keeps your skin nice.
Have you always loved your own smile? I was a weird kid and I wanted to get braces. Then at one point, I was like I want to fix my gap teeth and my dad was like, “We’re not getting you braces.” And I’m happy that I didn’t. You have your whole life to do things to your appearance but I feel like my smile makes different.
Do you have plans to come out with your own cosmetics line? You never know but I’m really into skincare so I want to do something with that. Maybe a whole kit for skincare.
A Celebration of Kylie Jenner’s 20 Years of Not Letting the Critics Get Her Down
In 2011, Tyga and Kylie first met at Kendall Jenner’s Sweet Sixteen, where the rapper performed. Kylie was 14 at the time. Three years later, Tyga ended his engagement with Blac Chyna, the mother of his son King Cairo—and shortly after, began appearing on Kylie’s Instagram, prompting rumors they were dating. Both Kylie and Tyga denied the relationship—though it was the subject of a line in Drake’s “6 p.m. in New York” and the topic of some scathing words from Amber Rose—until the following year, when Kanye West let slip on The Breakfast Club. The gist of the controversy: Kylie and Tyga’s wide age gap, and the appearance that he left Blac Chyna for a teenager.
After Kylie launched Kylie Cosmetics with her eponymous lip kits, some beauty bloggers noted distinct similarities to ColourPop’s far more affordable range; parent company Seed Cosmetics later confirmed it manufactured both ColourPop and Kylie Cosmetics.
Kylie Cosmetics has been at the center of many of its founder’s controversies over the past two years—both because of the beauty brand itself, and because it has presented Kylie with a massive platform. For the brand’s Holiday 2016 campaign, which debuted in September, it released an image of gold-painted fingers framing a deep, cranberry lip—mirroring almost exactly an image by makeup artist Vlada Haggerty. Haggerty filed a suit against Kylie Cosmetics, but the feud was resolved before any court battle began.
Considering the previous Tyga drama, someone might have advised Kylie that naming one of her new blushes “Barely Legal” might not be the best plan.
Earlier this year, Kylie, one of the celebrity faces of Puma (like Rihanna, and like The Weeknd), appeared in a campaign in which she was depicted mid-running stride, in one image, and springing up into the air as if on a trampoline, in another. Just as her sister Kendall before her was criticized for appearing in a ballet-themed Vogue España editorial, Kylie was criticized for ostensibly taking the place of a real athlete in the campaign. Complaints about her running form—her feet not flexed properly, her knees not at the right angle—abounded, and then subsided in time for Kylie to appear in another campaign several months later.
Just after her brother Rob Kardashian was embroiled in his own controversy with ex-girlfriend Blac Chyna (the same Blac Chyna who was once engaged to Tyga), Kylie tapped her brother, sock entrepreneur and founder of Arthur George, to collaborate with Kylie Cosmetics. Many questioned the timing of the collaboration, as it was unveiled just after Rob had unleashed an Instagram tirade, including several graphic photos (that Chyna had not consented to be released), against his former girlfriend.
In the midst of building a beauty empire, Kylie also manages to balance collaborating with her elder sister Kendall on their Kendall + Kylie clothing label. As part of the brand’s most recent drop, the sisters debuted new “vintage” merch, featuring iconic images of the likes of Tupac and the Notorious B.I.G. with Kendall and Kylie’s own likenesses splashed over the front. The families and estates of the late rappers, as well as other artists featured in the collection, immediately struck back—and the tees were promptly pulled from Kendall + Kylie. (Since then, Kendall + Kylie has been struck by several lawsuits.)
Watch: Kendall Jenner Gets Real: “I’m Weird, I Love My Tits Being Out”
Kendall Jenner Gets Real: “I’m Weird, I Love My Tits Being Out”