The Kardashian family has long ruled reality TV, but in recent years the sisters have set their sights on taking over the beauty industry. One Kardashian at a time.
The sisters started with licensing deals for fragrances, hair extensions, and the like, but now both Kylie Jenner and Kim Kardashian have their own record-breaking individual makeup brands--KKW Beauty and Kylie Cosmetics. In addition, supermodel Kendall Jenner is the face Estée Lauder cosmetics and eldest sister Kourtney Kardashian recently applied for the trademark "Kourt," for her upcoming cosmetics line. (Watch out, Kylie!)
Now, Khloe Kardashian is reportedly working on a cosmetics line, as well. According to TMZ, she recently trademarked the names "KOKO Kollection by Khloe Kardashian" and "KOKO Kollection." No other details have been released at this time, but Khloe has made it clear she likes to control her own narrative.
Who's next? Kris Jenner with a line of eye creams? Rob Kardashian touting hair gel? North West's truly advanced anti-aging line?