BEAUTY NEWS

Khloe Kardashian May Be Launching Her Own Cosmetics Line, “KOKO Kollection”

Because ever Kardashian needs to be in the beauty business, apparently.


@khloekardashian

The Kardashian family has long ruled reality TV, but in recent years the sisters have set their sights on taking over the beauty industry. One Kardashian at a time.

The sisters started with licensing deals for fragrances, hair extensions, and the like, but now both Kylie Jenner and Kim Kardashian have their own record-breaking individual makeup brands–KKW Beauty and Kylie Cosmetics. In addition, supermodel Kendall Jenner is the face Estée Lauder cosmetics and eldest sister Kourtney Kardashian recently applied for the trademark “Kourt,” for her upcoming cosmetics line. (Watch out, Kylie!)

Now, Khloe Kardashian is reportedly working on a cosmetics line, as well. According to TMZ, she recently trademarked the names “KOKO Kollection by Khloe Kardashian” and “KOKO Kollection.” No other details have been released at this time, but Khloe has made it clear she likes to control her own narrative.

Who’s next? Kris Jenner with a line of eye creams? Rob Kardashian touting hair gel? North West’s truly advanced anti-aging line?

Related: Khloé Kardashian on the Beauty Advice She Would Have Given Her Younger Self

Khloe Kardashian Is an Unabashed Lover of Mini Dresses and Always Has Been

Khloe Kardashian arrives at TAO Las Vegas in The Venetian Hotel and Casino Resort on February 13, 2009 in Las Vegas, Nevada.

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Khloe Kardashian at the “Keeping Up With The Kardashians” premiere party on October 9, 2007 in West Hollywood, California.

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Khloe Kardashian attends her birthday at Pure Nightclub on June 26, 2009 in Las Vegas, NV.

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Khloe Kardashian attends the Three-O Vodka Bubble launch at Greenhouse on July 9, 2009 in New York City.

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Khloe Kardashian attends the grand opening of Dash NYC on November 3, 2010 in New York City.

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Khloe Kardashian attends the 12th annual Cracked Xmas gala at The Wiltern at The Wiltern on December 6, 2009 in Los Angeles, California.

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Khloe Kardashian attends the launch of the Kardashian MasterCard at Pacha on November 9, 2010 in New York City.

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Khloe Kardashian arrives at the premiere of Screen Gems’ ‘Burlesque’ at Graumans Chinese Theater on November 15, 2010 in Los Angeles, California.

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Khloe Kardashian arrives at Kim Kardashian’s 27th birthday celebration at Jet Nightclub at The Mirage Hotel and Casino Resort on October 26, 2007 in Las Vegas, Nevada.

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Khloe Kardashian arrives at the People’s Choice Awards in Los Angeles, California on January 5, 2011.

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Khloe Kardashian attends the 2011 Teen Choice Awards at Gibson Amphitheatre on August 7, 2011.

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Khloe Kardashian attends the Kardashian Kollection launch party at The Colony on August 17, 2011 in Hollywood, California.

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Khloe Kardashian arrives at the 19th Annual Race To Erase MS Event at the Hyatt Regency Century Plaza on May 18, 2012 in Century City, California.

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Khloe Kardashian arrives at The 16th Annual Critics’ Choice Movie Awards at the Hollywood Palladium on January 14, 2011 in Hollywood, California.

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Khloe Kardashian arrives at the 11th Annual InStyle Summer Soiree at The London Hotel on August 8, 2012 in West Hollywood, California.

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Khloe Kardashian arrives at Sony Pictures’ Premiere of “House Bunny” at the Mann Village Theatre on August 14, 2008 in Los Angeles, California.

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Khloe Kardashian arrives at NSF, The Humane Society Of The U.S. And GQ Magazine Benefit to stop puppy mills on September 22, 2009 in Los Angeles, California.

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Khloe Kardashian arrives at Nickelodeon’s 26th Annual Kids’ Choice Awards at USC Galen Center on March 23, 2013 in Los Angeles, California.

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Khloe Kardashian arrives at The Hollywood Reporter’s 22nd Annual Women In Entertainment Breakfast at Beverly Hills Hotel on December 11, 2013 in Beverly Hills, California.

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Khloe Kardashian attends the 2014 American Music Awards at Nokia Theatre L.A. Live on November 23, 2014 in Los Angeles, California.

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Khloe Kardashian arrives at Wet Republic on April 24, 2010 in Las Vegas, Nevada.

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Khloe Kardashian attends the 2015 NBCUniversal Cable Entertainment Upfront at The Jacob K. Javits Convention Center on May 14, 2015 in New York City.

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Khloe Kardashian attends the Grand Opening of DASH Miami Beach at Dash Miami Beach on March 12, 2014 in Miami Beach, Florida.

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Khloe Kardashian attends the 22nd Annual Elton John AIDS Foundation’s Oscar Viewing Party on March 2, 2014 in West Hollywood, California.

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Khloe Kardashian attends the House of CB flagship store launch at House Of CB on June 14, 2016 in West Hollywood, California.

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Khloe Kardashian attends Cosmopolitan’s 50th Birthday Celebration at Ysabel on October 12, 2015 in West Hollywood, California.

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Khloe Kardashian attends the 2016 Angel Ball at Cipriani Wall Street on November 21, 2016 in New York City.

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Khloe Kardashian attends the 2017 NBCUniversal Upfront at Radio City Music Hall on May 15, 2017 in New York City.

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