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Greta Lee and Daniel Craig Stare You Down in Loewe’s Unapologetic New Campaign

Plus more of the standout ads of the season.

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Greta Lee for Loewe fw24
Photograph by David Sims; Courtesy of Loewe

It’s never too early to start preparing for the cold months ahead in the fall and winter. In fact, the fashion world long ago determined that the beginning of summer is the best time to focus on outerwear and knits. Because while the temperature is still currently on the rise, the fall and winter 2024 campaigns are rolling out, as a reminder that colder days are always in our future. This season is no different, and Fendi is already preparing for those autumn camping trips to see the leaves change, or those late nights in the city when you need a lightweight jacket to get you through. And, undoubtedly, more brands will soon follow with sweater-weather inspiration and campaigns filled with your favorite faces shot by the moment’s hottest photographers. So, check back here often as we track the latest surprise stars and eye-catching images of the season.

Loewe
Photograph by David Sims; Courtesy of Loewe

It’s not uncommon to see Loewe campaigns layered with effects or filled with knick-knacks. For the brand’s fall/winter 2024 campaign, however, we’re experiencing a return to the basics, placing Greta Lee and Daniel Craig in the spotlight with no distractions: “a blunt, crudely reductionist effort” by photographer David Sims, according to the brand.

Loewe
Photograph by David Sims; Courtesy of Loewe

Craig is all emotions in his campaign images, evoking the visual artist Richard Hawkins, who inspired the collection. Lee, meanwhile, provides a more serious tone, with a casual coolness on display as she perches on a stool or nonchalantly fixes her hair. Together, the pair represents two different facets of the Loewe ethos—the lurid, quirky nature embodied in an unbothered coolness.

Balenciaga
Photograph by Mario Sorrenti; Courtesy of Balenciaga

Balenciaga did not mess around when it came to promoting its redesigned “It” bag, Le City. The house tapped brand ambassador Nicole Kidman, along with known Le City fan Kate Moss and models Amelia Gray and Kit Butler to show off the available sizes, colors, and finishes of the updated accessory in a set of images shot by Mario Sorrenti.

Balenciaga
Photograph by Mario Sorrenti; Courtesy of Balenciaga

First launched in 2001, the Le City was a must-have accessory worn by everyone from Moss to the Olsen twins. Now, it has returned, and, of course, Moss is a champion of the new version as well. This time, the bag is crafted in Arena leather with Palladium Vibrato hardware. Reinforced corners, metal buckles, thimble-like studs, leather lace-strung zipper pulls, and braided handles add new, edgy elements to the accessory while maintaining the ethos of the original design.

McQueen
Photograph by Glen Luchford; Courtesy of McQueen

The energy of London beats through McQueen’s autumn/winter 2024 campaign, which marks Seán McGirr’s debut for the brand. “McQueen is a London-born brand, and has always represented an idea of London that I’m deeply attached to,” said the new label’s new creative director in a statement. “It has a very visceral kind of energy, driven by the eclectic cast of characters you see here.” The cinematic images, shot by Glen Luchford, do just that, inviting the viewer into McGirr’s city.

McQueen
Photograph by Glen Luchford; Courtesy of McQueen

Shot in East London, the images highlight the English capitol as much as the clothes, with backdrops of storefronts, concrete banks, and wallpapered homes. Still, there is no distracting from the clothing, which holds attention with its texture in the form of tufted denim, explosive shearling, and structured suiting covered in crystals. “I want to bring that energy to life with the rigor and raw feeling that makes the city’s air hum, leaning deep into its tensions—something that feels poetic and primal; powerful and real,” McGirr said. “Something that comes from people. I want to bring light to that.”

Louis Vuitton
Courtesy of Louis Vuitton

Virginia is for lovers, so goes the state’s slogan which Pharrell Williams brought to Louis Vuitton when he took up the job as head of menswear last year. It’s fitting, then, that the house would name another Virginia native, Terrence LeVarr Thornton, AKA Pusha T, as its newest house ambassador. Pusha T was initially discovered by Williams himself back in 2001, when he was performing alongside his brother, No Malice, in the hip-hop group, Clipse. Now, Pusha T’s partnership with Williams continues into the sartorial sphere. The news of Pusha T’s involvement with Louis Vuitton plays upon the brand’s theme of merging fashion with culture, specifically music, as Pusha T is known for his personal style, but also his decades-long career as a musician and lyrical storyteller.

Fendi
Courtesy of Fendi

All eyes are on Fendi’s global menswear ambassadors in the brand’s new fall/winter 2024-25 campaign. There is nowhere to hide on the sleek glass-and-metal set designed by Italian artist Nico Vascellari, leaving actors Nicholas Galitzine and Zhang Ruoyun—and the clothes they’re wearing—at the center of attention.

Two styles are shown off on the respective men, with Galitzine portraying a more outdoorsy look in a canvas jacket with a corduroy collar and his Siesta bag—the perfect high-fashion impromptu pillow for a glam-camping endeavor. Ruoyun, meanwhile, embraces a look that might be more at home in a big city—a wool suit and the Peekaboo ISeeU bag, big and intimidating in its slate gray colorway. The two men, together, prove the versatility of not only the Fendi man, but Silvia Venturini Fendi’s latest collection.

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