Never mind that most people are terrified of clowns: Eckhaus Latta stayed true to their fun-loving ways by opting to promote their new denim line via topless models topped off with red and white paint.
Kanye West did a lot of senseless things in 2018, but the most organized was undoubtedly tapping his wife, Kim Kardashian, to be photographed by paparazzi in Yeezy Season 6, and then tapping a fleet of models impersonating Kardashian for Yeezy Season 6's campaign—including none other than Paris Hilton.
It's usually good news for a brand's Black Friday sale to be promoted in the pages of WWD, but it wasn't exactly the best of news this past November for Philipp Plein, which snagged that placement because of the amount of accusations leveled at the brand for attempting to tastelessly monetize violence against women.
Two years after Calvin Klein added another controversial ad to their roster, featuring Harley Weir's upskirt photograph of a model from underneath her dress, Y/Project's Glenn Martens tapped the photographer Arnaud Lajeunie to follow in their footsteps, capturing a look from his label's spring 2019 collection without bothering to feature the model's face.
Y/Project also stirred things up when it joined in on the ugly footwear trend via a collaboration with Ugg, advertised practically sans clothing.
Jeremy Scott also amped things up for Moschino, painting Gigi Hadid's skin blue and Kaia Gerber's red for the Italian house's fall 2018 campaign, photographed by Steven Meisel. While the former garnered comparisons to a "supermodel Smurfette," the latter stirred up controversy on Instagram for predictions that it would prompt accusations of blackface. While a few did call Gerber's orange skin tone tone-deaf, others joked that she resembled Donald Trump (or perhaps simply ate too many carrots).
In keeping with its description—"the ultimate mash-up of cute and kinky"—Jeremy Scott's partnership with the collage artist Portis Wasp saw the latter illustrate the pair's swimwear and underwear collection with a little help from the Disney princesses. (And very little clothing.)