Emmanuel Macron, French President and Possible Secret Sephora Junkie, Has Spent €26,000 on Makeup in the Past Three Months

The 39-year-old president has apparently not picked up his 64-year-old wife’s famous tactic of simply embracing her wrinkles.

French Candidates For Presidential Election Attend "Place De La Sante" Event At Palais Brongniart in...
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The fact that President Donald Trump is 24 years older than his wife and now first lady Melania never seemed to make too much of an impression on the American public, which isn’t too much of a surprise given that the country’s favorite movie star, now 42, still only dates women who are under 25. The fact that the French first lady Brigitte Macron is 24 years older than her husband, France’s president Emmanuel Macron, has, on the other hand, been the subject of endless fascination and scrutiny.

Earlier this year, Emmanuel did not hold back in calling out this double standard, while Brigitte didn’t deign to address it until this month: “We have breakfast together—me and my wrinkles, him with his youth,” she quipped to French Elle.

The 64-year-old’s laissez-faire attitude may come as a surprise, especially to the American public, but the fact that the Macron administration has a “flamboyant” makeup budget should not. Except it’s not Brigitte who’s responsible for spending 26,000 euros in the past three months, but her 39-year-old husband: The expenses filed by a local makeup artist were entirely attributed to Emmanuel, apparently evidencing that her husband’s “youth” comes with a price.

Brigitte and Emmanuel Macron.

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Luckily, his administration is standing by him: Emmanuel’s aides immediately came clean and insisted there was—no pun intended—no cover-up when it came to the expenses, and that the makeup artist who billed him, who goes by Natacha M, was called in as “a matter of urgency,” according to reports. They also promised to “significantly reduce” the expenses going forward. “The sum covers various services including press conferences and foreign trips where the person concerned has to travel with him,” an Elysée official said, admitting that the bill was “high…but less than his predecessor’s.”

The official is definitely right on that count: France’s preceding president, François Hollande, had a personal hairdresser that was on contract for nearly €10,000 a month, a sum he paid for with public funds, which earned him the scorn of the French, who engineered endless memes and referred to the scandal as coiffeurgate. As for Hollande’s predecessor, Nicolas Sarkozy? He reportedly spent €8,000 a month on his own makeup routine.

In other words, comparatively, Emmanuel isn’t doing too bad—especially since he learned of the outcry after returning from what may have been the shortest presidential holiday in French history. And, in any case, the Frenchies may be on to something: After all, a politician can only aspire to the wild popularity of the Canadian Prime Minister Justin Trudeau, which has no doubt been aided by his boyish handsomeness. (Sean Spicer, for one, was known to do his own makeup while in office; you may have noticed that he’s also currently unemployed.)

Still, according to Emmanuel’s aides, anyway, he isn’t making a habit of his routine. And while there’s no word exactly on when some of those so-called urgent matters took place, if one of the bills happened to date back to the end of the July, it’s definitely justifiable. Who can blame him for trying to look his best when taking personal meetings with Rihanna?

Related: Brigitte Macron Addresses Age Gap Between Her and French President Emmanuel Macron

Brigitte Macron, Carla Bruni, and More: A Brief History of France’s First Ladies and Their Front-Row Affair with Fashion

First lady from 1969 until her husband’s death in 1974, Claude Pompidou—née Cahour—was instrumental in founding the Centre Georges Pompidou, the contemporary art museum in her husband’s name. A noted patron of the arts and avid fashion lover, she was also frequently spotted in the front row of shows like Chanel (pictured here, Spring 1979, with Bernadette Chirac, wife of then-Paris major Jacques Chirac) and palling around with designer Karl Lagerfeld.


In addition to her public support of the arts and fashion, Pompidou also experimented with her own looks, favoring ensembles by the likes of avant-garde designer Courrèges and Pierre Cardin and opting for then-scandalous pantsuits.

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In addition to her devotion to fashion, Pompidou was also an art aficionado. She redecorated the Élysée Palace with contemporary, of-the-moment pieces; she and her husband regularly visited local galleries; and, a fan of the artist Yves Klein, she was also instrumental in negotiating the look of the Centre Georges Pompidou, which opened after her husband’s death.

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Pompidou and Chirac, who would eventually become first lady herself, were frequently spotted at Chanel shows together—as here, at Fall 1985—up until Pompidou’s death in 2007.


Following Pompidou, Anne-Aymone Giscard D’Estaing, wife of president Valéry Giscard D’Estaing (1974-1981) picked up the mantle of fashion’s first lady. Though never as much of an insider as her predecessor—and far less the art fan, as she and her husband dismantled much of the Élysée Palace’s contemporary décor—she nevertheless frequented Givenchy shows. Here, she’s pictured with the designer Hubert de Givenchy himself, September 1997.

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Though designer Jean-Louis Scherrer’s label has since closed up shop, it was a favorite of French politicians throughout the late 20th century; here, Giscard D’Estaing poses with the designer and his daughter, November 2005.

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President from 1981 to 1995, François Mitterrand was the longest-serving president in French history. His wife, Danielle Mitterrand, focused primarily on human rights issues, pushing the role of first lady beyond its traditionally domestic bounds—yet she was no less chic for it, befriending designers like Yves Saint Laurent, pictured here in 1992.

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Each first lady seems to have favored a particular French fashion legend—and for Mitterrand, that legend was Yves Saint Laurent. Here, she sits front-row at the label’s Spring 1986 couture show.

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And while for Mitterrand, fashion week was less of a pressing concern than for predecessors like Claude Pompidou, she still frequently attended the most exclusive shows. Here, she embraces Pierre Bergé, business and romantic partner of Yves Saint Laurent, before the label’s Fall 1992 show.

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After cutting her teeth in the front row as the first lady of Paris (her husband Jacques was the mayor for nearly 20 years, from 1977 to 1995), Bernadette Chirac ascended to first lady of France when Jacques was elected president in 1995. He was succeeded by Nicolas Sarkozy in 2007. From Dior to Chanel to Yves Saint Laurent, Chirac took in everything, with friend Claude Pompidou by her side. Here, Chirac is pictured with designer Yves Saint Laurent at the designer’s Musée des Arts de la Mode restrospective in Paris, May 1986.


As recently as Spring 2013, Chirac has been spotted in the front row, still posing with designer Karl Lagerfeld as if it’s 1985 all over again.

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Cécilia Sarkozy married French president Nicolas Sarkozy in 1996; they divorced, causing quite the scandal in France, in 2007. (Sarkozy remarried, to the supermodel and singer Carla Bruni, the following year.) But despite her short reign as France’s first lady, Sarkozy nevertheless found a place in fashion; here, she’s front row with the late designer Sonia Rykiel at the Yves Saint Laurent Fall 1993 show.

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After divorcing Cécilia, Nicolas Sarkozy remarried, wedding Carla Bruni, the French-Italian supermodel and singer who had walked many of the same runways at which she’d later sit front row. Here, she walks Chanel Spring 1989 during Paris Fashion Week, October 1988. (She didn’t marry Sarkozy until 2008.)

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Bruni’s eye for fashion was among the most remarked of recent first ladies; arriving in London for a state dinner, she wore a Dior ensemble complete with a pillbox hat that, at the time, many noted for looking like a contemporary update on the Jackie Kennedy image of a first lady.

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And, of course, the selfies—here, with Karlie Kloss, September 2016.

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Though she never married president François Hollande, who presided over France from 2012 to 2017, Valérie Trierweiler nevertheless took up the front-row place of honor occupied by most first ladies. Here, she appears with designer Raf Simons, then of Dior, at the Dior Spring 2014 show.

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Trierweiler and Hollande split in early 2014; later that year, she was nevertheless spotted at all the major shows, including Dior’s Fall 2014 couture show, here, where she sat alongside the Arnaults and actress Isabelle Huppert.

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Incoming first lady Brigitte Trogneux, wife of president-elect Emmanuel Macron, already has the requisite front-row credibility befitting a first lady. Here, she sits front-row at Dior’s Fall 2015 couture show.

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Trogneux is nearly 30 years Macron’s elder; as has been amply reported, she was a teacher at his high school and advised him on a play when he was a young drama student. They married in 2007; she’s still a teacher, albeit one who also lands coveted spots at fashion week—here, alongside actress Léa Seydoux at the Louis Vuitton Fall 2016 show.

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