Millie Bobby Brown might only be 15, but the actress (and surprisingly accomplished rapper) is already expanding her reach to another, non-Hollywood industry. On Tuesday, Brown announced that she’s launching her own beauty and skincare brand (which, naturally, is targeted at Gen Z consumers). As if she weren’t already precocious enough, it turns out that Brown has been hard at work at creating the line—which she referred to on Instagram as “literally the love of [her] life”—for two full years.
Perhaps influenced by her vegan friend and Stranger Things costar Sadie Sink, Brown also chose to make the brand vegan. Named Florence by Mills, in homage to Brown’s great-grandmother Florence, it’ll also be PETA-certified as “cruelty free.” “What I want to my beauty brand to represent is individuality, and to embrace who you are,” Brown says in a video that she Instagrammed on Tuesday, which also served as a preview for “sophisticated teenager”-friendly products like under-eye concealer, lip gloss, “zero chill face mist,” and some mysterious glittery purple goo.
“I’ve been in a make-up chair since I was 10, 11 years old, and I have really been introduced to all types of products. I’ve had special effects on my face, blood, all different types of foundation,” Brown told WWD, which shared the news on Tuesday. “I guess I could never find anything that I liked to put on my face and it felt good. I’d take off my makeup and boom, another pimple would appear.”
Brown is far from the first celebrity to get into the beauty industry as of late; while only Rihanna has nearly managed to top Kylie Jenner’s veritable beauty empire, Brown’s beloved Kim Kardashian has also gotten into skincare and cosmetics, and Ariana Grande has announced that she plans to do the same. (Kendall Jenner, on the other hand, has moved into the realm of dental hygiene.)
But from the look of it, Brown is determined to set her line apart. Aside from making her products, which will range in price from $10 to $34, vegan, she also shared that she plans to donate part of the proceeds of the products to the Olivia Hope Foundation, a support network for childhood cancer patients which was founded in honor of her late friend, Olivia Hope LoRusso.
From Cruelty-Free Perfume to the Perfect Summer Lip, the 20 Best Beauty Products You Didn’t Know Were Vegan
None of Aesop’s products contain animal by-products. Bathtime just got a whole lot better again thanks to their geranium leaf body scrub.
Buy Now: Aesop Geranium Leaf Body Scrub, $37, aesop.com
In addition to their skincare offerings, Juice Beauty provides plenty of organic, vegan makeup options, so you can still get the perfect cat-eye.
Buy Now: Juice Beauty Phyto-Pigments Liquid Line & Define, $24, credobeauty.com
It’s never too early to start using retinol from this vegan product formulated with primrose and green tea—just remember to put on sunscreen, retinol can cause photosensitivity.
Buy Now: Mara Evening Algae Retinol Oil, $120, credobeauty.com
A bold, fiery red, free of carmine.
Buy Now: Chantecaille Lip Stick, $38, chantecaille.com
USDA organic and Leaping Bunny certified and made with only three ingredients, Ranavat’s Mighty Majesty Oil can be used on hair, body and in the bath.
Buy Now: Ranavat Botanics Mighty Majesty Huile Extrodinare, $55, ranavatbotanics.com.
Vegan nail polish can be difficult to find, but this NYC-based brand is 8-free on top of being vegan and cruelty-free.
Buy Now: tenoverten nail polish, $12, tenoverten.com.
This vegan french perfume brand offers a variety of scents, but this lush perfume oil with jasmine, tuberose, and sandalwood stands out.
Buy Now: Maison Louis Marie Kandilli Perfume Oil, $57, maisonlouismarie.com.