MULTIHYPHENATES

Millie Bobby Brown Is Launching a Vegan Beauty Line for “Sophisticated Teenagers”

The 15-year-old’s products will be PETA-certified as “cruelty free.”


Photograph by Alasdair McLellan; Styled by Melanie Ward.

Millie Bobby Brown might only be 15, but the actress (and surprisingly accomplished rapper) is already expanding her reach to another, non-Hollywood industry. On Tuesday, Brown announced that she’s launching her own beauty and skincare brand (which, naturally, is targeted at Gen Z consumers). As if she weren’t already precocious enough, it turns out that Brown has been hard at work at creating the line—which she referred to on Instagram as “literally the love of [her] life”—for two full years.

Perhaps influenced by her vegan friend and Stranger Things costar Sadie Sink, Brown also chose to make the brand vegan. Named Florence by Mills, in homage to Brown’s great-grandmother Florence, it’ll also be PETA-certified as “cruelty free.” “What I want to my beauty brand to represent is individuality, and to embrace who you are,” Brown says in a video that she Instagrammed on Tuesday, which also served as a preview for “sophisticated teenager”-friendly products like under-eye concealer, lip gloss, “zero chill face mist,” and some mysterious glittery purple goo.

“I’ve been in a make-up chair since I was 10, 11 years old, and I have really been introduced to all types of products. I’ve had special effects on my face, blood, all different types of foundation,” Brown told WWD, which shared the news on Tuesday. “I guess I could never find anything that I liked to put on my face and it felt good. I’d take off my makeup and boom, another pimple would appear.”

Brown is far from the first celebrity to get into the beauty industry as of late; while only Rihanna has nearly managed to top Kylie Jenner’s veritable beauty empire, Brown’s beloved Kim Kardashian has also gotten into skincare and cosmetics, and Ariana Grande has announced that she plans to do the same. (Kendall Jenner, on the other hand, has moved into the realm of dental hygiene.)

But from the look of it, Brown is determined to set her line apart. Aside from making her products, which will range in price from $10 to $34, vegan, she also shared that she plans to donate part of the proceeds of the products to the Olivia Hope Foundation, a support network for childhood cancer patients which was founded in honor of her late friend, Olivia Hope LoRusso.

Related: Millie Bobby Brown Stood In for Cardi B at a Maroon 5 Concert, Rap Verse and All

From Cruelty-Free Perfume to the Perfect Summer Lip, the 20 Best Beauty Products You Didn’t Know Were Vegan

It’s all in the name: Herbivore is plant-based skincare. Try the Coco Rose Lip Conditioner, which substitutes non-GMO soy wax for beeswax.

Buy Now: Herbivore Coco Rose Lip Conditioner, $22, herbivore.com

Milk Makeup’s Kush Mascara has made numerous “best of” lists, but the entire brand is also 100% vegan, paraben-free and Leaping Bunny certified.

Buy Now: Milk Makeup KUSH High Volume Mascara, $24, milkmakeup.com

None of Aesop’s products contain animal by-products. Bathtime just got a whole lot better again thanks to their geranium leaf body scrub.

Buy Now: Aesop Geranium Leaf Body Scrub, $37, aesop.com

In addition to their skincare offerings, Juice Beauty provides plenty of organic, vegan makeup options, so you can still get the perfect cat-eye.

Buy Now: Juice Beauty Phyto-Pigments Liquid Line & Define, $24, credobeauty.com

Gwyneth Paltrow’s high-end offshoot of the popular brand is totally vegan. The Exfoliating Instant Facial is a particular favorite.

Buy Now: goop Exfoliating Instant Facial, $125, shop.goop.com

Get the perfect smokey eye with a sleek shadow quad from this clean beauty brand launched by Hailey Bieber and Bella Hadid’s makeup artist. Their eye brushes are also made from vegan synthetic fibers.

Buy Now: RÒEN 52° Eyeshadow Palette, $42, roenbeauty.com

Another 100% vegan brand, Cover FX enhancer drops lets you customize any foundation for a lit from within glow.

Buy Now: Cover FX Custom Enhancer Drops, $42, coverfx.com

Beat brittle summer hair with this plant-based leave-in conditioner infused with coconut, rosehip and argan oils.

Buy Now: Briogeo rosarco milk leave-in conditioning spray, $20, briogeohair.com

Another vegan brand with a cult following, YTTP’s Superfood Cleanser is packed with antioxidant-rich spinach, kale, and green tea.

Buy Now: Youth to the People Superfood Cleanser, $37, youthtothepeople.com

lilah b.’s buildable vegan lip and cheek duo come in infinite shades.

Buy Now: lilah b. Divine Duo Lip & Cheek, $46, lilahbeauty.com

It’s never too early to start using retinol from this vegan product formulated with primrose and green tea—just remember to put on sunscreen, retinol can cause photosensitivity.

Buy Now: Mara Evening Algae Retinol Oil, $120, credobeauty.com

Ditch the drugstore deodorant for this naturally derived, vegan option that smells like bergamot, orange blossom, and cardamom—not to mention actually works.

Buy Now: Corpus No Green Deodorant, $22, corpusnaturals.com

Regrettably, a lot of contemporary perfumes are tested on animals or made with animal by-products, however, this line is vegan, eco-conscious and non-toxic. Their Citron Fig perfume is perfect for summer.

Buy Now: Clean Reserve Citron Fig, $98, cleanbeauty.com.

A bold, fiery red, free of carmine.

Buy Now: Chantecaille Lip Stick, $38, chantecaille.com

USDA organic and Leaping Bunny certified and made with only three ingredients, Ranavat’s Mighty Majesty Oil can be used on hair, body and in the bath.

Buy Now: Ranavat Botanics Mighty Majesty Huile Extrodinare, $55, ranavatbotanics.com.

The mango and passion fruit extracts in this vegan brand’s shampoo leave hair smelling phenomenal, not to mention soft and hydrated.

Buy Now: Rahua Hydration Shampoo, $34, rahua.com.

This colorful vegan palette will help you get the watercolor-inspired eye of your dreams.

Buy Now: Aether Beauty Summer Solstice Palette, $58, aetherbeautyco.com

With the exception of a few select products—which contain beeswax and honey—all of Supergoop’s sunscreens are vegan and cruelty-free, taking the guesswork out of sun protection this summer.

Buy Now: Supergoop! Unseen Sunscreen, $32, supergoop.com

Vegan nail polish can be difficult to find, but this NYC-based brand is 8-free on top of being vegan and cruelty-free.

Buy Now: tenoverten nail polish, $12, tenoverten.com.

This vegan french perfume brand offers a variety of scents, but this lush perfume oil with jasmine, tuberose, and sandalwood stands out.

Buy Now: Maison Louis Marie Kandilli Perfume Oil, $57, maisonlouismarie.com.

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