“New year, new Insta feed,” is apparently the motto for the most popular person in the history of the app, Selena Gomez`. She just unfollowed more than two hundred and seventy accounts, including those of friends like Demi Lovato and Gigi Hadid (and her personal assistant). She also changed her icon to a picture of her mother Mandy, though you’d be forgiven for thinking it was a snap of Selena; they look a lot alike.
A month ago, Selena set her Instagram to private after a slightly controversial profile of her appeared in Billboard, though she seemed to quickly realize it’s essentially useless to put her account on private since she already had tens of millions of followers who can see her content regardless, because she quickly made it public again. It was just the latest development in Gomez’s very complicated relationship with the photo sharing app.
Now it seems like she’s trying to make her own experience on the app simpler. As of this writing, she follows only thirty-seven accounts. So, who made the cut? Twelve Selena Gomez fan accounts, UNICEF and UNICEF USA, Taylor Swift, Amy Schumer, Francia Raisa, Jessica Alba, makeup artist and photographer Jake Bailey, Louis Vuitton designer Nicolas Ghesquière, Kate Young, Julia Michaels, model Connar Franklin, Coach and Coach creative director Stuart Vevers (she is the face of the brand after all), singer-songwriter Brooke Fraser, the Revival tour account, Time magazine, Apple Music, Puma, Instagram, Louis Vuitton, her animated film seriesHotel Transylvania, the We Movement, Interscope Records, songwriter Justin Tranter, and Pantene Pro-V (of which she’s also a spokeswoman).
Just take a second to imagine what Selena’s feed looks like right now. Huh!
According to Marie Claire, Gomez “doesn’t have the password to her own Instagram account…her assistant will post there for her—meaning the unfollows may have not been done by Gomez herself and part of an overall brand strategy instead of personal.” Well, sure, a lot of stars let their team handle their social accounts, but if Selena never uses Insta, how is she going to know when her boyfriend Justin Bieber is selling his artwork? Oh, right, she doesn’t follow him anyway.
Petra Collins, Selena Gomez Collaborator and BFF, Now Has A Book of Selena Gomez-Approved Photographs
Petra Collins attends the release of Petra Collins: Coming of Age hosted by Gucci on November 28, 2017 in New York City. (Photo by Andrew Toth/Getty Images for GUCCI)
Carlotta Kohl, Petra Collins and Tavi Gevinson attend the release of Petra Collins: Coming of Age hosted by Gucci on November 28, 2017 in New York City. (Photo by Andrew Toth/Getty Images for GUCCI)
Adwoa Aboah attends the release of Petra Collins: Coming of Age hosted by Gucci on November 28, 2017 in New York City. (Photo by Andrew Toth/Getty Images for GUCCI)
Chase Hill and Mackinley Hill attend a dinner for ba&sh at Spring Studios in New York City. Photo courtesy of ba&sh.
Rachel Weisz, director Luca Guadagnino and the cast of Call Me by Your Name pose with the Best Feature Film award at The 2017 IFP Gotham Independent Film Awards co-sponsored by FIJI Water at Cipriani Wall Street on November 27, 2017 in New York City. (Photo by Bryan Bedder/Getty Images for FIJI Water)
Armie Hammer and Saoirse Ronan pose with an award at The 2017 IFP Gotham Independent Film Awards co-sponsored by FIJI Water at Cipriani Wall Street on November 27, 2017 in New York City. (Photo by Bryan Bedder/Getty Images for FIJI Water)
Reese Witherspoon and Nicole Kidman attend The 2017 IFP Gotham Independent Film Awards co-sponsored by Landmark Vineyards at Cipriani Wall Street on November 27, 2017 in New York City. (Photo by Craig Barritt/Getty Images for Landmark Vineyards)
Gwyneth Paltrow attends a dinner to celebrate the new La Perla collection. Photo courtesy of BFA.
Matt Hitt attends A Very Harrods Christmas in New York. Photo by Stevi Sesin.
Danita Short, Jaime King, Ellen von Unwerth, Kate Bosworth, and Christian Juul Nielsen attend the launch of LAND of Distraction at the Chateau Marmont. Photo courtesy of BFA.
Lake Bell and January Jones attend Nicholas Kirkwood and China Chow Host A Dinner For Matches Fashion on November 29, 2017 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for Nicholas Kirkwood)
Cleo Wade, Fabiola Beracasa Beckman, Leigh Lezark, and Phoebe Collings-James attend the launch of Dior Lady Art #2. Photo courtesy of BFA.
Gina Gershon, Roman Coppola, Thomas Mars, and Sofia Coppola attend Fabrizio Viti and Sofia Coppola host a New York dinner. Photo courtesy of BFA.
Nicky Hilton Rothschild attends Sotheby’s and Oscar de la Renta celebrate A Life of Luxury. Photo courtesy of BFA.
Irene Kim attends MaxMara’s Coats! Exhibition in Seoul. Photo courtesy of MaxMara.
Mark Hamill attends as rag & bone and Disney celebrate the launch of the rag & bone X Star Wars Collection on November 29, 2017 in New York City. (Photo by Craig Barritt/Getty Images for Disney)
Alexa Chung attends the Footwear News Achievement Awards at the IAC on November 28, 2017 in New York. Photo courtesy of FN.
Roopal Patel, Maggie Marilyn, and Zosia Mamet attend the Saks Fifth Avenue + Maggie Marilyn Dinner at de Maria. Photo courtesy of BFA.
Andrea Riseborough at Nordstrom and Olivia Kim Host Dinner for Roksanda Ilincic at Eric Buterbaugh Los Angeles on November 30, 2017 in Los Angeles, California. (Photo by John Sciulli/Getty Images for NORDSTROM)
Jill Kargman and Gwyneth Paltrow attend the opening of goop GIFT in New York City. Photo courtesy of BFA.