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Emily Ratajkowski Brings Baby Sylvester Into Her Tory Burch Campaign

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Emily Ratajkowski and her baby boy, Sylvester in Tory Burch's new campaign
Courtesy of Tory Burch

The art of the ad is not lost upon us. That’s why, every season, we round up our favorite photographs, commercials, campaign stars, and concepts—and for spring 2023, there’s already plenty of content to covet. With the new year has come a fresh round of ad campaigns featuring top talent from the luxury houses: Prada’s spring 2023 campaign, titled “A Touch of Crude,” features sultry images of Hunter Schafer, model (and photographer) Guinevere van Seenus, Letitia Wright (who wore a stunning Prada dip-dye gown to this year’s Golden Globes), and more. For its own spring 2023 men’s advertisements, Loewe tapped Josh O’Connor—who just wrapped filming Luca Guadagnino’s tennis tale Challengers opposite Zendaya—and Franco-Congolese actor Stéphane Bak. The two go fully surreal in the campaign, while O’Connor evokes a Baroque painting in one image, with pillows, candelabras, and a straw Loewe bag piled onto his lap. Meanwhile, Kendall Jenner stars in Proenza Schouler’s latest campaign alongside Arca and Selena Forrest—debuting the New York-based label’s Bar Bag in key looks from the spring 2023. Check back here often as we track the latest surprise stars and eye-catching images of the season.

Tory Burch
Courtesy of Tory Burch

Emily Ratajkowski turned her spring 2023 campaign with Tory Burch into a family affair. Along with fellow models Vittoria Ceretti and Ugbad Abdi, EmRata’s son, Sylvester (whom she lovingly refers to by his nickname, Baby Sly,) makes his debut in a few of the photos shot by Jamie Hawkesworth.

Tory Burch
Courtesy of Tory Burch

Photographed at golden hour in the Hollywood Hills, the foursome appear in key looks from Burch’s spring 2023 collection—including a range of mirrored gowns, Italian wool blazers, satin skirts, and new ivory and denim jacquard “T” monogram totes.

Tory Burch
Courtesy of Tory Burch

According to the brand, this particular campaign aims to “celebrate the strength of women and the power of femininity, motherhood, and family”—a concept that Brian Molloy evoked in the runway looks he chose for the ads. Sylvester, of course, opted for a lime green monster costume for his campaign look. How many three-year-olds do you know who can say they’ve made that kind of impact?

Proenza Schouler Spring 2023
Courtesy of Proenza Schouler

Kendall Jenner is no stranger to being a campaign star—but it’s safe to say the latest images from Proenza Schouler’s spring 2023 feature the model in a brand-new light. Appearing in looks from the label’s latest runway presentation, Jenner features in the campaign alongside Arca and Selena Forrest.

Proenza Schouler Spring 2023
Courtesy of Proenza Schouler

Davit Giorgadz photographed the campaign, which served as a debut for Proenza Schouler’s latest accessory: the Bar Bag, shown here.

Proenza Schouler Spring 2023
Courtesy of Proenza Schouler

The brand described its spring 2023 collection as “an unabashed cacophony of...the sensual and tactile qualities that bring pleasure to life.”

Proenza Schouler Spring 2023
Courtesy of Proenza Schouler

The “sensual tactile textures roaming free” in this collection are put on brilliant display in the photographs of Jenner.

Skims Valentine’s Shop Campaign
Courtesy of Skims

Simona Tabasco and Beatrice Grannò stole hearts around the world as the breakouts of The White Lotus’s Sicily-set second season, and now they’re starring in Skims’s 2023 Valentine’s Shop Campaign.

Skims Valentine’s Shop Campaign
Courtesy of Skims

Real-life friends for over a decade, the Italian duo brought their natural chemistry onscreen as the mischievous Mia and Lucia on the HBO smash hit. For the sensual and sweet Skims campaign, they model pink and black colorways of the brand’s best-selling Fits Everybody and Silk collections. “Having the opportunity to work alongside my friend Simona and to experience our first global fashion campaign together is something very special,” Grannò said.

Skims Valentine’s Shop Campaign
Courtesy of Skims

The sets also feature vintage-inspired lace detailing. “To be featured in a global fashion campaign with Beatrice that celebrates friendship, women, and feeling empowered and sexy in your own body is so rewarding,” said Tabasco.

Gucci’s Jackie 1961 Campaign
Courtesy of Gucci

Please, move out of Dakota Johnson’s way—she’s got errands to run. In Gucci’s latest campaign celebrating its The Jackie 1961 bag, the actress heads to yoga, meets a friend for lunch, and goes out on the town in images that look like a paparazzo snapped them streetside.

Gucci’s Jackie 1961 Campaign
Courtesy of Gucci

The images—which were shot, in fact, by Glen Luchford—feature diptychs of Johnson going about her business, with the sleek Jackie 1961 bag on her arm or slung across her chest in various colorways and textures.

Prada Spring 2023: “A Touch of Crude”
Courtesy of Prada

Miuccia Prada and Raf Simons’s spring 2023 Prada campaign features some of the brand’s greatest hits on a slate of the biggest names, including Euphoria’s Hunter Schafer (shown here). In a brown and white dip-dyed dress, Schafer clutches a lavender tote—two iconic Prada styles.

Prada Spring 2023: “A Touch of Crude”
Courtesy of Prada

Vincent Cassel, perched on the end of a bathtub, wears boots with Raf’s distinct exaggerated cowboy silhouette.

Prada Spring 2023: “A Touch of Crude”
Courtesy of Prada

All of the stars, photographed by David Sims, bring the drama—but we especially love this image of noted Prada fan Letitia Wright.

Loewe Spring 2023 Men’s
Courtesy of Loewe

There’s no one we’d rather see holding an anthurium flower from Loewe’s spring 2023 collection than Josh O’Connor (okay—maybe Stéphane Bak; conveniently, he’s in the campaign as well).

Loewe Spring 2023 Men’s
Courtesy of Loewe

Another David Sims banger, this season’s advertisement features the two actors in J.W. Anderson’s at-times surreal designs.

Loewe Spring 2023 Men’s
Courtesy of Loewe

Here, O’Connor is laden down with ephemera—a visual theme in the campaign that, the brand explains, “explores a liminal zone between the staged and the introspective, human personality and crafted item.”

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