When Adriana Lima debuted her new look on Instagram Stories this June, for a project she refuses to elaborate on just yet, the model was prepared to shock. Judging from the overwhelming results of her poll on Instagram, asking if she could keep her brows bleached, her followers might be disappointed to learn that they're growing on her.
A Saint Laurent show in 2016 is far from the only occasion that Lady Gaga has appeared brow-less; when she appeared backstage at the Marc Jacobs show later that month, where she joined Kendall Jenner and the rest of the cast in another round of bleaching, she told Vogue that she bleaches her eyebrows every day.
Of course, before Gaga, there was Madonna, who admittedly stood out at the release party for her book Sex in 1992 more because of her companion that evening, rather than her facial hair.
When Jaden Smith shaved his eyebrows last summer, reactions were not exactly positive. Since then, though, he's grown them back a bit and turned it into something of signature look.
A few weeks after she turned up on the red carpet of the 2019 Met Gala with her brows painted orange, yellow, and white, Kristen Stewart went all in, fully bleaching them ahead of her appearance at a Chanel show in Seoul.
When it comes to eyebrow bleaching, Kendall Jenner is nothing if not outspoken. "They literally fall OUT! It's bad—I really hate getting a bleach," she wrote on her website in 2016—though that didn't stop her from bleaching them from Marc Jacobs that same year, just as she did in the above instance, in 2014.
The fact that Cara Delevingne's bushy brown eyebrows were still her first and foremost claim to fame only made it more daring when she, like Kendall Jenner, bleached them for Givenchy in 2014.
And while Cara Delevingne had moved on from the look when she ran into Kim Kardashian a few months later, the latter was just trying it out for herself. Kardashian, too, made the sacrifice for fashion, as she made clear via the hashtagged disclaimer "#ItsForAPhotoShoot."
A month after she bleached her brows for a Prada campaign, Gigi Hadid reprised the look in Milan, along with the rest of the cast that walked the house's show for fall/winter 2019.
Jared Leto began making ghost-like appearances, such as the above, in 1998, while filming Fight Club. In recent years, he's made similar sacrifices—to the point that he's said they don't grow back as quickly as they used to.
This cursed image not only memorializes the time that Kanye West bleached his brows in 2016, but also his infamous visit to Trump Tower.
It should come as no surprise that Chloë Sevigny was ahead of the trend. The above photo is from a 2003 red carpet appearance, but at that point, she'd already given bleached brows a go for her 1997 film Gummo.