Spring 2021

Emma Corrin Follows Up The Crown With a Miu Miu Campaign

The pandemic may have upended the past few seasons of fashion weeks, but their accompanying campaigns continue to roll out as reliably as ever. In fact, some houses have even upped the ante for spring 2021. Five days into the new year, Prada rolled out its first ads since Raf Simons joined Miuccia Prada as creative director. It was far from the usual outing. Instead of being lensed by one of the standard marquee photographers, the portfolio was shot by “no one.” (At least, that’s how Prada put it; shout out to the unnamed employees who controlled hundreds of cameras and edited down the resulting countless 360-degree views.) It only took two days for Ugg, of all brands, to arguably one-up the pair by casting industry icon André Leon Talley. Meanwhile, Stella McCartney has once again convinced fashion’s quietest “It” girl, Lourdes Leon, to come out of the woodwork, and Miu Miu has reunited with Emma Corrin. See all those and track the ones that follow, here.

by Stephanie Eckardt
January 19, 2021 3:16 pm
Emma Corrin in a Miu Miu campaign
Photo by Steven Meisel, courtesy of Miu Miu
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Things couldn’t be more different for Emma Corrin since her first Miu Miu campaign, which dropped a month before the previously unknown actor’s debut on The Crown. This time, she’s the standout of the five faces Miu Miu tapped for spring 2021.

MCM spring 2021 campaign
Photo by Mathilde Agius and Manual Carvalho, courtesy of MCM
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The German label MCM used CGI to create an “augmented safari,” working with the same team that will head up the visuals for The Matrix 4.

Lily McMenamy in a Jil Sander campaign
Photo by Bibi Borthwick, courtesy of Jil Sander
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Social distancing didn’t stop Jil Sander from rolling out the second installment of its campaign project focused on touch. Lucie and Luke Meier again enlisted four photographers, including Bibi Borthwick, who photographed Lily McMenamy.

Chloé_SS21_Sun_Horizontal
Photo by Ezra Petronio, courtesy of Chloé
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Clip-on lenses made a comeback on Mao Xiaoxing and Felice Noordhoff in Chloé’s spring 2021 eyewear campaign.

Lourdes Leon in a Stella McCartney campaign

Photo by Anna Pollock via Stella McCartney 

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If anyone else were Madonna’s eldest daughter, this spring 2021 Stella McCartney x Adidas ad would be only the latest in a lengthy list of campaigns. Lourdes Leon, on the other hand, has chosen to become fashion’s quietest “It” girl; McCartney is the only designer with whom she’s repeatedly collaborated in her 24 years on Earth. 

michael b jordan
Photo by Renell Medrano for Coach.
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Longtime Coach muse (and Lori Harvey’s recently confirmed beau) Michael B. Jordan was photographed alongside J.Lo and more by industry favorite Renell Medrano for Coach’s “Coach It Forward” spring 2021 campaign.
Precious Lee's historic Versace campaign
Photo by Mert Alas and Marcus Piggott via Versace
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Three months after joining Jill Kortleve and Paloma Elsesser in making history as the first “plus-size” models to walk a Versace runway, Lee has joined the house in another milestone. She’s now also the first “plus-size” model to land a Versace campaign. To Donatella Versace, Lee, Kendall Jenner, and Hailey Bieber embody the “modern Medusa,” making them rulers of the mythical world of Versacepolis.

Estelle Chen in a Fendi campaign
Courtesy of Fendi
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Fendi tapped Nick Knight to photograph models like Estelle Chen (pictured above), Maricarla Boscono, and Jill Kortleve. (The latter joined Paloma Elsesser in becoming the house’s first “plus-size” runway models in February of 2020.)

André Leon Talley in an Ugg campaign
Courtesy of Ugg
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André Leon Talley followed in the footsteps of Kyle Maclachlan, Kim Gordon, and Vic Mensa as the face of Ugg for spring 2021. The controversial shoes are “comfort food for my feet,” the inimitably extravagant industry icon said.

Laura Harrier in a Louis Vuitton campaign
Photo by Mikael Jansson, courtesy of Louis Vuitton
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Actor and Louis Vuitton muse Laura Harrier took on the role of a surfer to model the house’s “Twist” bag in Malibu.

Catherine Deneuve smiling
Courtesy of Saint Laurent
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Catherine Deneuve was just 22 when she met Yves Saint Laurent. Fifty-five years later, the 77-year-old actor remains true to the house; creative director Anthony Vaccarello enlisted photographer David Sims to make her the latest face of the classic Saint Laurent trench coat.
The spring 2021 Prada campaign
Photo by “no one,” courtesy of Prada
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It was no surprise that Raf Simons and Miuccia Prada chose industry stalwart Juergen Teller to photograph their first joint Prada collection’s look book. Their choice campaign photographer, however, couldn’t be more surprising: The pair went with “no one.”