How a Former Winemaker Ended Up Making Gwyneth Paltrow’s Go-To Serum

Why you should ditch your six step skin care routine right now and use this celebrity-approved serum.

Brigitte Sire

Five years ago, winemaker April Gargiulo, had tired, acne-prone, problem-ridden skin. “I had tried everything under the sun, from expensive products, to drug store ones,” begins Gargiulo. “I wanted that one product that was the foundation of skincare, something multi-correctional, high quality, and non-toxic, but I couldn’t find it.” With no previous experience in skincare and a background in fine wine making from growing up on her family’s vineyard, Gargiulo committed the next two years to sourcing the best oils and herbs for her skin. “I researched what ratios the oils have to be in in order to be effective. Then I brought on two women, each who had twenty-five years’ experience in the formulation world, and we created it from there,” she explained of launching Vintner’s Daughter, a serum comprised of twenty-two active botanicals. Most of the ingredients are ancient healing plants she sources from around the world that she imports to her lab in northern California—the exact location she won’t disclose so competitors don’t seek it out. Now, three years later, Gargiulo is still committed to her single serum, with no plans to expand her frequently sold-out product into a full line. “I wanted to make the one product you would never leave home without, and don’t need anything else.” The miracle serum has amassed celebrity devotees like Gwyneth Paltrow, Rachel Weiss, and Amy Schumer, and stockists like the Webster, Forty-Five Ten, and Liberty in London. Here, Gargiulo explains why you can ditch your six step skincare routine.

How did you go from producing wine to making one of beauty’s most covetable serums?

My background is in fine wine-making, meaning my family and I would wake up and strive to make the finest wine we can, so that means quality and ingredients are everything. From the dirt to the water, it’s all part of the final product. Of course there is so much out of our control, so when you can control it, you have to focus on choosing the best quality ingredients.

So you went into producing a serum with that mind set?

Yes, and I have always had problems with my skin. I had tried everything under the sun, from expensive products to drug store ones. What I couldn’t believe was that when I started looking at the ingredients, there was really no difference between the expensive and the drug store products. The expensive was made with the same cheap, rose toxic filler that the drug store creams used. To me, that was just unacceptable. I wanted a product that was made with the best ingredients. And I was willing to pay for something that works, something that is made methodically and thoughtfully. I wanted to make the one product you would never leave home without. I wanted it to be totally safe and non-toxic, and have dramatic results on all skin types, all ages, and all races. We accomplished this by making it nutrient-dense, with whole botanicals. We are using a century-old process, that is far more expensive and far more complicated, which is why no one does it anymore. It’s a process that allows us to extract all the nutrients of the plants.

What kind of plants do you use?

Plants and flowers such as alfalfa, dandelion, and nettle—the most nutrient-dense plants in the world. In the ancient times, these plants were called the “food of life” because they gave you everything you need, all the minerals, fatty acids, omegas, phyto-nutrients, and antioxidants. They were foods that made you feel your best.

Why is your extraction process so crucial to the effectiveness of the serum?

We wanted to extract everything these plants had to give, and do it in the most optimal ratios. It’s an ancient, time consuming, expensive process, and most companies are not willing to make that kind of money and time commitment. But coming from fine-wine making, I was really comfortable with that. You grow grapes but don’t see the fruits of your labor until 3 or 4 years later. You’re building something you want to last for fifty years. With Vintners Daughter, I’m comfortable with the fact that it takes us three weeks to make one batch, because the quality is unparalleled and I really value the process. In terms of extraction, sometimes we get the whole plant – the nettle or dandelion for instance—other times we get the whole flower or leaf. The process is similar to wine—with wine it’s called extended maceration, and in beauty it’s called effleurage. Again, I totally understand why no one does it. Our facility is all stainless steel lab equipment, with people in hazmat suits and gauze shower caps. It’s not romantic… it’s an intense sterile environment.

Do you think wine helps the skin? You always hear that resveratrol helps…

I think there is no question, and science has proved resveratrol is a huge anti-inflammatory.

How does one product work for everyone?

It was developed for my skin, and lucky for everyone, I deal with a lot of junk, so I have acne-prone skin, I have discoloration, I’m a new mom, my skin is tired, so we really developed the product around those issues. The underlying factors in almost all skin issues are environmental, inflammation, imbalance, using too many products. You create a situation where your barrier is shattered and your skin can’t defend itself anymore. The active botanical serum addresses all of these issues in a foundational, dramatic way, so all skin types can benefit from it.

18 Celebrity-Approved Beauty Products that Professional Makeup Artists Actually Use

MAC Paint Sticks

“Once, I was asked to do an underwater shoot and to bring only ‘waterproof products’. This was years ago, and I just couldn’t be bothered to bring my whole kit so I turned up with five sticks of this greasepaint a Tesco carrier bag. The client seemed genuinely confused when I tipped out my ‘kit’ onto the makeup table, but using my art school training of colour mixing, I managed to create the perfect waterproof foundation colors using just these primary colors, contouring et al! I wish I could turn up to every job like this but these days, I probably wouldn’t get asked back. “ –Isamaya Ffrench

Kevyn Aucoin Sensual Skin Enhancer

“I first discovered [this product] straight out of college when I moved to NYC and found myself at the Kevyn Aucoin counter at Henri Bendel. I used to ask the artists who worked there (who assisted Kevyn, himself) tons of questions as I was starting to build my kit, and this was the brainchild of the iconic makeup artist. It’s quite thick, and the pigment dense, so a little goes a very long way. It really sticks where you apply it, making it perfect for everything from blemishes to bruises to tattoos. I used it on actress Megalyn Echikunwoke for shoot after she pulled it out of her own makeup bag, and we bonded about our love for it.” –Suzy Gerstein

Ardell 110 Lashes

“These may be the best eyelashes, and the best shape, on the market. They’re a great instant filler for anyone’s eye. I always have 10 packs in my kit of black and brown. I remember working on a job where we stacked two pairs on top of each other to create volume and drama. The actress loved them so much she wore them home and didn’t take them off until the next day.” –Francelle Daly

Makeup Forever Flash Color Palette

“If my kit got lost but I still had this palette, I’d be extremely relieved as I’d still be able to create something just using this. It’s so versatile, you can do anything with it! You can use it on the eyes or lips, and on the face and body to create dramatic editorial makeup looks. I’ve even used a little of the jet black shade in the past to mix with foundation or concealers to create shadow tones on very dark skin.” –Wendy Rowe

Leonor Greyl Huile de Magnolia

“I’ve used this oil on the skin when I want that extra shine with just a light scent. It soon became favorite of clients, especially after the tough guy David Letterman kissed one client and commented, ‘Wow! You smell so good.’” –Matin Maulawizad

Rouge Dior Couture Color 999

“I’ve had this red lipstick circulating in my kit since the ’90s (at one time this shade was simply called 99). It was one of the first ‘luxury’ lipstick purchases I had ever made starting out as a makeup artist. Because it was so chic and expensive (most of my lipsticks were testers from my counter days at MAC) I couldn’t cut it down and smash it into a palette. It was one of the most perfect reds out there, and it still is.” –Daniel Martin

Tom Ford Shade and Illuminate Palette

“This palette is truly universal I remember when it first came out, every makeup artist wanted to get their hands on one. It was one of those iconic pieces that you put out on the table to show you ‘owned it’ because it was so special. Nothing comes close in my opinion – it feels clean and traceless and comes in two shades, light and dark. Can be applied with fingers or brushes, and it is my forever product.” –Isamaya Ffrench

Decleor Neroli Essential Night Balm

“I refer to this as my healing balm. It’s 100 percent natural and one of Decleor’s first ever products. I always know that nobody will react to it, and it works so well as a miracle SOS balm on any bits of red, sore skin and if anyone has been traveling a lot or is stressed—even after a night out partying when skin has become red and irritated. In these cases, I always put a layer on whilst clients have their hair done and leave it on for as long as I can to get their skin in the best possible place before makeup. It’s always been in my kit.” –Wendy Rowe

Johnson’s Baby Oil

“When I was doing the music video ‘Baby Boy’ with Beyoncé, we wanted to make her skin super sultry, sexy and extra shiny—like, out-of-this-world shiny. So this is what I used! It is a product that no matter how many times I try to take it out of my kit, it stays and I literally start to panic when it runs out!” – Mally Roncal

Helena Rubenstein Mascara

“I remember reading when I was younger that Demi Moore loved it and I thought she was just a badass so I saved up my money and bought my own tube (which I still have). What’s genius is the applicator wand–it almost looked like a long, thin piece of lead with grooves in it. I’ve since replaced it in my kit with another product, which I think is destined to become a cult classic (if it isn’t one already): It Cosmetics Tightline Mascara. The brush is eenie weeny which makes it unlike any other I’ve found on the market for building that similarly striking but natural looking level of volume. I recently used it on uber-chic actress Annette Bening and really loved how it framed her baby blues.” –Suzy Gerstein

Burberry Face Contour Pen

“I can’t live without this pen for subtle sculpting. For me, there’s nothing else that comes close in terms of texture, color and results! I used it on Iris Law for the latest Burberry Beauty campaign and she filmed each step on her phone so she could do it on herself at home. I always love showing people new tricks, especially as sculpting can be quite daunting. Once people have the pen they are amazed how effortless it is to get right! Sienna Miller even showed me a trick–-she’d been using it on the edge of her lips to create a subtle shadow effect for fuller looking lips. It was amazing!” –Wendy Rowe

Dr Jart+ Cicapair Tiger Grass Color Correcting Treatment

“This color-corrector is like David Copperfield in a jar. It literally works magic on your skin! Applied thinly like a cream to problem areas, the light green color magically transforms to match your skin tone, cancelling out any red areas and giving you the best skin of your life! Foundation free! You also only need a teeny amount so the jar will last you a lifetime…. assuming that’s around 100 years old, it works out at $0.002 a day for perfect skin. I’m sold.” –Isamaya Ffrench

Urban Decay Lipstick in Gash!, which has been discontinued.

“Back in my club kid days, this lipstick was a staple in all my girlfriends baby backpacks. Back then it was a metallic, deep aubergine with a hint of grey. It was a bit dead and demure…I always considered it the “goth sister” to Chanel’s Vamp during that same time. Urban Decay brought the shade back, but this time it’s captured in a polish.” –Daniel Martin

Shu Uemura’s Brow Pencil in Seal Brown

“When I apprenticed my first summer out of school on the remake of the film Stepford Wives this technically amazing film makeup artist I met named Margie Durand, who worked on Sex in the City, turned me onto it. I figured if it was good enough for Sarah Jessica Parker… but now that the Shu Uemura store in Soho is long gone and the line is only available in Paris, I use Glossier Boy Brow ( (another new classic) to get that fluffy-but-still-approachable shape that I think is super appealing. I used to love extra strong-hold brow gels, but the pliable finish of this product feels more modern to me.” –Suzy Gerstein

Alcone Collyre Bleu, Blue Eye Drops

“Whenever I was on shoots in Europe, whether it was Paris or Italy, I always used to look for this product there and bring it home with me. It was great for my celebrity clients, since they were working literally all day and night, they needed their eyes to look as white as possible.” –Mally Roncal

L’Oréal Voluminous Mascara

“The mascara I cannot live without! It’s been around forever! It’s detailing, flake proof, and extremely thick so the payoff is instant with one coat. I loved the original formula, I remember using the first version of waterproof and it stayed put for hours—we actually could not get it off.” –Francelle Daly

Chapstick Total Hydration Moisture + Tint

“I always loved the texture and the finish of this iconic product, but now I use the tints no matter what lip I create. My favorite moment was with Tracee Ellis Ross going on Kelly show and telling them after they commented on her makeup she responded, ‘A little glitter… a little Chapstick.’” –Matin Maulawizad

Revlon Photoready Skinlights Face Illuminator

“This was the secret weapon a lot of makeup artists used to get that beautiful natural radiance in the skin in the early 2000s. No one ever really shared or discussed this because it was a drugstore product, and back then you never shared your secrets. I had so many of these stashed in my fridge for safe keeping. Especially when Duane Reade would have a buy one get one free with your DR loyalty card! Those were the days!” – Daniel Martin


So there is no one magical ingredient?

Honestly, no. I know beauty is sold based off of one or two ingredients, but active botanical serum is about a commitment to 22 different ingredients. They were chosen because they work together. It’s really about our process, and how these ingredients come together, and how we allow them to bring every nutrient they have to the table, versus creating it out of a test tube and isolated actives. I really believe that just like in food, there are certain things that make other things vibrate at a higher frequency or work better on your skin. So we have a real deep respect for that. Every ingredient we use is because mixed together they work better.

Where do you source the plants and oils from?

From the best, most conscious farmers around the world. There are some things that just grow better in certain places. Our hazelnut oil comes from a farm in the Piedmont region in Italy. They’ve been growing and producing this hazelnut oil for generations. Our Cyprus is wild crafted from the coast of Spain, our tomato oil comes from a co-op of growers in Madagascar, our rose oil comes from a family that’s been growing and producing the most amazing organic rose oil from Bulgaria, and our neroli oil comes from Morocco. We have 22 different, artisanal ingredients like that. We test every one, and coming from wine making, I’m interested in something with shelf life that is stable.

It’s pretty incredible that you did this with no background in skincare…

Coming from fine wine making, there’s a huge parallel. One absolutely led to the other, especially in terms of setting the framework for what I wanted Vintner’s Daughter to be. I can’t tell you how many labs I got turned away from. They said, “sorry we won’t make it like that, we’ll substitute this ingredient out, and use this extract instead, and it will be same product.” But I told them that’s not what I was interested in doing, that I didn’t want to compromise. The fine wine making background has been everything.

How has your skincare routine changed since you developed the product?

I was using cleanser, toner, serum, post serum, and moisturizer. It was crazy. And the products I was using didn’t really do much at the end of the day.

How is the serum best applied?

Day and night. I advocate a simple program. You’re getting everything your skin needs. You don’t need complicated products or a routine around it. I always say cleanse, tone – which I think is critical—apply the active botanical serum, drop the mic, and walk away. You don’t need anything else.

When did you have your “I made it” moment?

When I started getting emails from women over 60, all telling me the same thing—that their friends think they had cosmetic surgery done, and that they didn’t have to wear makeup anymore. I also got emails from women in their 20s, saying that they had crazy cystic acne, and this changed everything. I would hear from women with rosacea, who would walk in to their dermatologists offices and when their doctors said their skin looks great, they would say it’s not because of the prescription medications. When I started getting emails from African American women, saying it totally changed their skin, that was when I was like OK, this is the product I wanted to build. These were many small moments like these.

What is the biggest skincare myth you proved wrong?

There’s an idea floating around that a single ingredient product is better. That you should just use Argan or coconut oil. And for me, the performance level I need for my skin, a single product just didn’t work. I needed something that was complex and sophisticated and well thought out. So we proved that it could be done in an effective, high quality way.

Is it so clean that you would eat it?

You could, but I would never waste it like that.

Supermodels break down their best beauty tips: