Queer Eye’s Antoni Porowski Strips Down for Underwear Campaign

“Baby’s first endorsement!”

Joey Krietemeyer/Hanes

Cook, foodie, A Little Life superfan…Queer Eye’s Antoni Porowski can now add “underwear model” to his evergrowing resume. On Thursday, Hanes unveiled its new boxer brief campaign, #VouchforthePouch, and the most epicurean member of the Fab Five was front and center. In the photos, which are shot by his longtime boyfriend, Joey Krietemeyer, Porowski struts about in pairs of the brand’s Comfort Flex Fit boxer briefs inside a well-lit home. The set, as usual, is a marvel of interior design.

“Baby’s first endorsement!” the reality TV star told People in an interview. “Could you possibly ask for a more iconic American brand? I think it’s really amazing, and I’m very proud and excited to be working with them. When they first approached, I thought it was going to be for the classic white brief, which everyone loves, but then they showed me the Comfort Flex Fit boxer briefs, which are an updated modernized version, and I love them.”

They’re not quite as revealing as the Speedo her allegedly wore in Mykonos, but they do seem more appropriate for curling up at home in Brooklyn and listening to The Strokes.

Joey Krietemeyer/Hanes

Elsewhere in the interview, the newly minted underwear model said that he doesn’t cook around heat in his underwear for safety reasons, that he’s “allowed” to walk about in underwear until noon, and that the Hanes briefs are ideal for sitting in his “old ’60s Italian armchair.” Porowski also shed some light into how he became known as the “T-shirt guy” on the show. “I know the Netflix stylists had very clear ideas of what they wanted the other guys to look like, and for me the vision was, ‘You are New York, you are simple!'” he told People. “I like casual and easy. So we just sort of went with that and I took the platform. I was like, let’s promote some bands that I like, books that I like, and you know, showcase those because we have this amazing platform like Netflix to show it on.”

As for his noted resemblance to John Mayer, yes, Porowski is well aware. “I think it’s just because we have dark circles under our eyes, which we were both born with, and it’s something we have to work on ourselves,” he said. ” But who knows? Maybe we will meet!”

Related: The Always Provocative Tom Ford Just Debuted His First Underwear Line

The Most Provocative, NSFW Fashion Ad Campaigns of 2017

Two months before Beyoncé wore the already buzzy label Palomo Spain in her first-ever post-twins pregnancy photo, which was one of this year’s most liked Instagrams, Spain was already attracting quite a bit of attention to itself with its fall/winter 2017 campaign photographed by 19-year-old Kito Muñoz, where completely nude men parade around the Andalusian countryside right alongside eccentrically clothed ones.

Courtesy of Palomo Spain

Palomo Spain proves once again that you don’t actually need to feature any clothes to make a fashion campaign.

Courtesy of Palomo Spain

Also lacking in the clothing department: Simon Porte Jacquemus might be known for his eccentric designs, but there was nary a stitch of cloth in sight apart from the giant beach umbrella in Jacquemus’s completely nude fall 2017 campaign, photographed by David Luraschi.

Courtesy of Jacquemus

For his first-ever campaign at Calvin Klein, Raf Simons had his own spin on the brand’s legendarily provocative ads by plopping a handful of boys in briefs down in front of massive artworks by heavyweights like Sterling Ruby and Andy Warhol. The campaign was shot by Willy Vanderperre.

This might have been any old photo of Cara Delevingne modeling for a storied French fashion house, except that Dior didn’t tap the 25-year-old to model one of their collections, but to be the face of their new anti-aging skincare line dedicated to women in their thirties.

Courtesy of Dior

Bella Hadid echoed Terry Richardson’s infamous men’s perfume ad for Tom Ford in her Alexander Wang fall/winter 2017 campaign solo shot.

Courtesy of Alexander Wang

For his fall/winter 2017 campaign, Alexander Wang seemed to try to make up for the fact that his show that season really didn’t have an after-party by tapping Juergen Teller to photograph Lexi Boling, Bella Hadid, Binx Walton, Catherine McNeil, Anna Ewers and Hanne Gaby Odiele parading his new slogan while topless.

Courtesy of Alexander Wang

In case you couldn’t tell, Bella Hadid and Riccardo Tisci are very close: A couple of weeks after Tisci posted an eyeful of an Instagram with the pair about to lock lips, the designer tapped Hadid to sit on his lap in only a sports bra and sneakers for his latest NikeLab collaboration, an image Hadid happily shared this February.

Courtesy of @bellahadid

The images may have been pixelated, but Eckhaus Latta’s website still crashed when the brand first unveiled its spring/summer 2017 campaign this March, which not only pictured clothes from that season’s collection, but also actual people, some found on Craigslist, having sex in them, as photographed in their bedrooms by Heji Shin.

Courtesy of Eckhaus Latta

It may have been their most out-there foray yet, but as usual, the brand known for its diverse casting of models stuck with its signature variety in the campaign, from the models Shin captured to their choice in sexual acts.

Courtesy of Eckhaus Latta

From his naughty early aughts days at Gucci to the present, Tom Ford has proved this century’s top provocateur when it comes to fashion advertising, demonstrated most recently in his fall/winter 2017 campaign photographed by Mario Sorrenti, here picturing Binx Walton and a male model who’s rather impossible to identify.

Courtesy of Tom Ford

Here, in another shot from Tom Ford’s fall/winter 2017 campaign photographed by Mario Sorrenti, it is possible to identify the male model Jegor Venned—even though his face is, well, a bit obscured.

Courtesy of Tom Ford

Really, though, there’s no need for the male models: Binx Walton reigns supreme all on her own in Tom Ford’s fall/winter 2017 campaign photographed by Mario Sorrenti.

Courtesy of Tom Ford

Here lies Mariacarla Boscono, bedridden with a bit of Spring 2018 Proenza Schouler for a campaign shot by Tyrone Lebon.

Courtesy of Proenza Schouler

Only earrings were required for Freja Beha Erichsen’s shot in the Saint Laurent spring/summer 2017 campaign, photographed by Collier Schorr.

Courtesy of Saint Laurent

Just two seasons in to his tenure at Saint Laurent, Anthony Vaccarello found himself fielding not just criticism for his fall/winter 2017 shot by Inez and Vinoodh, but also requests from France’s advertising watchdog, Autorité de Régulation Professionnelle de la Publicité, to either stop using, withdraw, or explain this image in particular for its suggestion of “sexual submission” and trivialization of “sexist stereotypes.”

To advertise its now 24-year-old fragrance, Obsession, this summer, Calvin Klein reprinted the ads that made it so famous: Those starring a waifish Kate Moss, who was at the time 18 and the literal obsession of the photographer and her then boyfriend Mario Sorrenti. Moss has since said that she had a nervous breakdown at 17 from the pressures of modeling, and said that Sorrenti was “abusing” her by bossing her around so much when photographing her constantly (and often nude) at the time.

Courtesy of Calvin Klein

Vittoria Ceretti is only barely visible in Loewe’s spring/summer 2018 campaign photographed by Steven Meisel, where suggestive produce like this rather vaginal dragonfruit take the main stage in the vein of the cult Instagram (and oft-censored) artist Stephanie Sarley.

Steven Meisel

There might not be much human flesh to see here, but the Creature from the Black Lagoon photographed by Glen Luchford for Gucci’s fall/winter 2017 campaign—along with no shortage of aliens—is bare down to his scales, aiding the brand’s case for positioning extraterrestrials as the next supermodels.

Courtesy of Gucci