The traditional fashion schedule may have been completely upended over the past two years, but if there’s one thing you can rely on to arrive at the same time each year it’s fashion’s fall/winter campaigns. Each summer, like clockwork, luxury houses start to unveil their cinematic ads featuring top models and Hollywood’s A-listers, often both at the same time. Early out of the gate this year was Prada’s men’s campaign starring Jeff Goldblum, Damson Idris, and Rami Malek photographed by David Sims and juxtaposed with still life portraits of the actors’ personal items. Sims would go on to apply a similar creative direction to Prada’s womenswear campaign starring Hunter Schafer and Kendall Jenner. Some brands’ ads have not only welcomed the upcoming season, but also doubled as announcements: Louis Vuitton dubbed Cate Blanchett its latest brand ambassador, while COS enlisted Natasha Lyonne to tease its upcoming New York Fashion Week debut. Check back here often as we track the latest surprise stars and eye-catching images of the fall/winter 2022 season.
Blade Runner meets Black Mirror in Alexander McQueen latest campaign. The short fashion film directed by Glenn Luchford sees Kaia Gerber confronting her clone in an emotional encounter. The model’s main source of comfort in the dystopian future? The Slash Bag featuring McQueen’s signature knuckle hardware and skull motif. With its precise slashed leather (for which the bag is named) the resort accessory is crafted to echo the house’s always-sharp tailoring.
Hailey Bieber may have spent Halloween switching between Versace Couture and YSL Haute Couture costumes, but two days into November and it’s clear the model is getting into the holiday spirit. Bieber is the face of Tiffany & Co.’s Andy Warhol campaign film, a tribute to the artist’s Factory and his well-known love for the holidays.
The film—shot by by Mario Sorrenti in New York City with photography by Raymond Meier—features Bieber at a larger-than-life fete with Alton Mason, where there were plenty of Tiffany Blue boxes and diamonds on hand (what, the parties you go to don’t have diamonds on hand?).
Bieber’s jewelry looks are indeed modern (one of the pieces she wears is the house’s latest release, the Tiffany Lock), but they’re also referential. She dons Elsa Peretti’s golden cuffs and the Hardwear Graduated Link necklace, shown here.
From Left: Franziska Bachofen-Echt and Inti Wang wearing Leorosa x Super Yaya.
The knitwear brand Leorosa, known for their eclectic sweaters and accessories, teamed up this season with Super Yaya—an equally playful endeavor helmed by the Lebanese-born, Côte d’Ivoire–raised designer Rym Beydoun. Their collaboration features Leorosa’s classic merino wool and cashmere cardigans embellished with the oversized satin bows and ruffled trims that have become Beydoun’s signature.
From Left: Nelly Chevaillier, Félicité Azzi-Lattès, Sara Eklund and Valentine Fillol-Cordier in Leorosa x Super Yaya.
For the campaign, the team tapped photographer Oliver Hadlee Pearch to capture a crew of creatives, including the artist Faye Wei Wei, rising model Inti Wang, German actor Mathieu Carrière, and publicist Nelly Chevaillier.
Coach’s new “Courage to Be Real” campaign not only marks Lil Nas X’s first for the house since being named their latest global ambassador, but it’s also their first collaboration with photographer Petra Collins.
“I was thrilled to bring Lil Nas X and Petra Collins together with Coach for the first time—two artists who have changed the world around them by being themselves,” said creative director Stuart Vevers in a release.
Collins and Nas also collaborated on a short film for the campaign, which depicts the rapper actually breaking down doors on his journey to becoming a barrier-breaking superstar. “It’s about walking into new chapters of life, new experiences and new versions of myself, and it’s rooted in authenticity and self-expression—two things I really care about,” said Lil Nas. You can watch the video, set to his latest song “Star Walkin’,” in full here. Collins promises a directors cut released exclusively on her own channels later this week.
No one loves the Gerbers like Hedi Slimane. After many a black-and-white Celine campaign with Kaia, the designer changed things up by photographing her brother, Presley, to highlight the Celine Haute Parfumerie Eau de Californie. The scent is a California-meets-Paris blend incorporating palo santo, orris, and tree moss.
The campaign also offers us a closer look at Presley’s many tattoos.
Models Josh Burnett-Blake, Alanna Archibald, and Nonoka Kato went for a public transit ride with Burberry in a campaign that the house has titled Night Creatures. The theme is a reminder that Thomas Burberry launched the label by creating outerwear for explorers—though this particular adventure, an encounter with a towering tentacled creature, is likely a different type from the ones he had in mind back then.
This behind-the-scenes still offers a peek at the action captured in the accompanying video, as well as the new charcoal blue pattern known as Burberry Night Check.
Prada Linea Rossa is preparing for winter with Charli D’Amelio. The influencer joined a crew of models for the brand’s Fall/Winter 2023 campaign. Photographed by Norbert Schoerner, the campaign for Prada’s sportier line captures the dynamics of nature and urban setting.
Chinese-American model Sherry Shi is also amongst the campaign’s cast.
Ryan Gosling hit the road for Gucci Valigeria, and boy, did he come prepared. The Glen Luchford shoot finds the actor absolutely swamped with monogram luggage—as many as 20 bags and trunks in a single image.
With all that lugging, he most definitely deserved that burger.
As well as a break, which found him reading a tabloid covering a kitten born with two heads and a squirrel traveling to Mars.
Iris Law’s buzzcut days are over, as showcased in her new campaign with Alexandre Vauthier. The only thing shining brighter than her platinum blonde locks is the silver sequin ensemble she’s seen wearing underneath a PVC trench.
High-fashion bodega photo shoots are always a treat.
Vauthier’s bedazzled bikini top has us already dreaming of next summer.
Stella McCartney and Sadie Sink are a match made in heaven. Both are major animal lovers (and veganism advocates), so it’s no surprise that Sink was joined by some furry friends in the label’s latest campaign. Horse girls: They never go out of style.
Theo Wenner photographed the Stranger Things star at The Ranch, a Montauk, New York gallery and working horse farm where an exhibition of Frank Stella sculptures is currently on display. He couldn’t have picked a better location: Stella’s highly influential work was central to McCartney’s vision for winter 2022. The pieces seen on Sink above were specifically inspired by Stella’s Spectralia (1994) and V Series (1968).
Honey, I shrunk the bombshell. Marc Jacobs had Pamela Anderson pose on a rose wearing knit arm warmers in the latest ads for his Heaven line.
And proved that Doja Cat should be cast as Tinkerbell, stat.
It’ll likely you take you a second to recognize their co-campaign star, Kyle MacLachlan.
Charli XCX had by far the boldest look. Thankfully, no pop stars were harmed in the making of these images.
In the industry’s latest surprise casting move, Kith’s Ronnie Fieg chose none other than Jerry Seinfeld for its face of fall 2022.
Seinfeld may be wearing sweats, but between the typewriter and weathered copies of Thomas Babington Macaulay’s 19th-century works, the ads have a somewhat old-timey feel.
There’s a reason why Fieg went with the comedian: He’s an alumnus of Queens College, which is among the partnerships that Kith arranged with Russell Athletic this season.
Billie Eilish got glam for Gucci’s latest eyewear campaign. Alessandro Michele’s decision to photograph her with a car was very much intentional: The ads are his method of exploring vehicles as “symbolic extensions of those who drive them.”
The singer brought a Goth edge to Michele’s other source of inspiration, film noir.
For its fall 2022 runway show, Balenciaga created a somber, snowy squall to show off its looks of the season. Models like Bella Hadid trudged through the bluster in a glass encasement while spectators looked on. The winter 2022 campaign follows that idea of simulated weather and braving a storm—with Kim Kardashian Alexa Demie, and Kim Yeon-koung wearing the label’s latest fashions in various weather systems.
Demie, shown here, models the the Crush Bag during a New York City blizzard. All images were photographed by Berlin-based photographer Daniel Rocheě, who also captured Balenciaga’s first underwear and swimwear campaigns.
Matthieu Blazy has turned Bottega Veneta into one of fashion’s most talked-about brands since taking its helm. And yet, it’s only now that he can say he’s behind one of the house’s campaigns.
Naturally, the designer got ambitious. To showcase Bottega Veneta’s vision of winter 2022, Blazy commissioned no fewer than 41 still and moving images. Taken by six photographers—some of whom had no experience with fashion—over the course of several weeks, they feature 13 models in total. (Mariacarla Boscono, Anok Yai, and Emma Balfour among them.)
“Bottega Veneta was created by a collective of artisans,” Blazy said in a press release. “This is the history, and this is how we approached the campaign: together, with many different ways of seeing.”
In what he’s describing as “an act of love,” Gucci’s Alessandro Michele paid tribute to Stanley Kubrick by transforming some of the director’s most notable films into fashion imagery. Naturally, The Shining was among them.
Another nod to The Shining features the Gucci x Adidas dress that David Banda recently wore as a nod to his mom, Madonna.
The photographers Mert & Marcus were fortunately on gravity’s side during the making of their homage to 2001: A Space Odyssey.
Of course, no Kubrick tribute would be complete without a nod to Eyes Wide Shut.
With thanks to University of the Arts London, home of the Stanley Kubrick Archive, Warner Bros. Consumer Products, and the Stanley Kubrick Film Archives. 2001: A Space Odyssey and all related characters and elements © & ™ Turner Entertainment Co. A Clockwork Orange, Barry Lyndon, Eyes Wide Shut, The Shining, and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s22) Replicas of the original costume designs curated by Milena Canonero and Charlotte Walter.
After years of calling attention to the rich, oft-overlooked legacy of African-American equestrians and teaching horseback-riding to Angelenos, the Compton Cowboys have landed on fashion’s radar. Burberry made like Tommy Hilfiger and enlisted several of its members as models.
The full campaign offers proof that Riccardo Tisci’s fall 2022 offerings range in suitability for both wearing in the saddle and on a glamorous night out.
Alexander McQueen’s Sarah Burton again enlisted Paolo Roversi to give her fall 2022 collection and latest eyewear his signature dreamy, high-contrast treatment.
Taking inspiration from mushrooms, Burton imbued the collection with psychedelic hues like an electric chartreuse. The spray paint-like patterns were a nod to the legendary 1999 McQueen show that concluded with robots spraying paint on a white dress worn by the super Shalom Harlow.
The full campaign features a number of familiar faces for McQueen fans: Awar Odhiang, Lucia Fairfull, Ancherin Madit, Florence Nicholls, Celina Ralph, and Wang Han.
Michael Kors’s latest will make you long to hit the streets of New York City.
The New York native paid homage to the city by having Inez van Lamsweerde and Vinoodh Matadin photograph Adut Akech and Rianne Van Rompaey against the backdrop of Midtown skyscrapers and Radio City Music Hall.
Talk about executive realness.
Van Rompaey can be spotted toting the Campbell, a travel satchel that Kors designed to be the ultimate carryall.
Kim Gordon—the former Sonic Youth frontwoman and subject of Marc Jacobs’s earliest advertisements shot by Juergen Teller—and her daughter, Coco Gordon Moore, are known favorites of the Marc Jacobs label (the two appeared in the brand’s fall 2015 runway campaign together). So it’s no surprise that they’ve reunited for Marc’s latest ads, which recall those early campaigns, and feature some greatest hits from the early aughts.
The mother-daughter models are seen donning a wealth of the house’s archival designs, including headbands with horns, candy-colored fur jackets, and this beaded number with a mink collar.
Gordon got devilish in a sparkly headband with horns.
But the real stars of the show (apart from Kim and Coco, of course) are Marc Jacobs’s Karlie, Natasha, and Ukital “It” bags from the 2000s, revived from the archives, along with the Classic Q.
The campaign marks the release of the J Marc Shoulder Bag, seen here.
Bella Hadid opted for a palette of black and white for Proenza Schouler’s fall 2022 campaign. Here, the model appears in one of the label’s looks straight from the runway.
The campaign, which also features Julia Nobis, launches the brand’s Drawstring Tote, which also first appeared on the fall runway and will now be available in a shoulder and a crossbody option.
Photographer Tim Elkaim shot the images at The Brant Foundation Art Study Center.
As the first person to ever step out in Valentino’s seemingly omnipresent shade known as Pink PP, it was only right that Zendaya got the honor of starring in its first campaign.
Lewis Hamilton joined her to showcase some of its menswear iterations.
If it ain’t broke, don’t fix it. Hedi Slimane has discovered a winning formula for enticing Celine customers: photographing the house’s offerings on Kaia Gerber in black-and-white.
The latest photos come on the heels of another set he took in the south of France.
Lila Moss went full-on chameleon for Balmain. We wouldn’t be surprised if it took even Kate a second to recognize her daughter.
We imagine this wasn’t the footwear the model Mukasa Kakonge imagined he’d be wearing when he found out the campaign would be shot on the beach.
T-minus 10 minutes until we see one of these dresses on Olivier Rousteing’s pal Kylie Jenner, who recently wore a similar look.
How on Earth did Nicolas Cage end up in a high-fashion campaign? He hasn’t been able to get enough of Casablanca since purchasing one of the label’s shirts at a pop-up, so when creative director Charaf Tajer approached him to participate, the actor happily obliged.
You know a casting agent is taking you seriously when they ask you to pose alongside none other than Anok Yai.
Not to mention Alton Mason (who recently told W that Cage was a natural on set).
COS also turned to Hollywood for fall 2022. Natasha Lyonne helped the London-based brand both step into the new season and announce its upcoming New York Fashion Week debut.
The same goes for Paloma Elsesser, whose belted leather coat has us craving autumn more than ever.
Thanks to Miu Miu, Emily Ratajkowski got press for a reason other than those pesky divorce rumors.
She was joined by Emma Corrin, who looks worlds away from their mousy character in My Policeman, Corrin’s upcoming film with Harry Styles.
You can’t have a Miu Miu campaign without Miuccia Prada superfan Sydney Sweeney. As if we weren’t already dreaming of fall and winter amid this heatwave, the Euphoria star’s navy coat is excellent inspiration for the coming season.
Fendi had the honor of booking Linda Evangelista for her first campaign in years. The supermodel, who has been out of the public eye after being what she’s described as “brutally disfigured” by a botched cosmetic procedure, helped the house celebrate the Baguette bag’s 25th anniversary by posing with the accessory (and a pile of baseball hats).
Gigi Hadid didn’t have to travel far for her shoot with Self-Portrait. Zoë Ghertner photographed the model on the streets of her home of New York City, doing so in a style reminiscent of Juergen Teller’s iconic model go-see photos.
The ads also serve as some serious summer style inspiration.
After embodying Pamela Anderson in Pam & Tommy, Lily James did a complete 180 and went Goth for Versace. “Wearing the collection unlocked her own personal attitude and she took on a new energy and power,” Donatella Versace said of the actor’s transformation in a press release. “That’s exactly how you should feel when wearing Versace!”
Kim Jones’ latest collection for Fendi is a contemporary ode to the brand’s archives, inspired majorly by Karl Lagerfeld’s collections from both spring/summer 1986 and autumn/winter 2000. Bella Hadid takes center stage in the campaign, which is described as “a diametric exploration of strength and softness.”
With accessories designed by Silvia Venturini Fendi, and jewelry created by her daughter, Delfina Delettrez, Fendi’s autumn/winter 2022 collection is truly a family affair, celebrating the legacy of the brand, as well as the future directions it may take.
Jeremy Scott just gave Iris Law, the 21-year-old daughter of Jude Law and Sadie Frost pictured in the top lefthand corner, the ultimate modeling seal of approval. The creative director of Moschino cast her alongside the likes of industry vets like Mariacarla Boscono and Shalom Harlow photographed by Steven Meisel.
Mila van Eeten (right) also joined the cast, showing off one of many whimsical hats in the furniture-heavy collection.
For her first ever campaign for Louis Vuitton, Cate Blanchett was outfitted in the house’s latest high jewelry collection and photographed by Sølve Sundsbø in a series of elegant portraits.
A chewed pencil, a journal—such personal items are meant to offer insight into the models who star in Prada’s latest campaign, among them Hunter Schafer and Kendall Jenner. Photographed by David Sims and placed next to each star, the still life images serve as a thought starter about the relationship between fashion and humanity.
Two icons on one table. Courtney Love and Vivienne Westwood are a study in contrasts in Victorian white and black gowns from the fall 2023 collection.
Demna drew inspiration from minimalist ’90s advertising for his latest campaign starring Bella Hadid seen here with Abdou Diop.
After a surprise appearance on the Prada runway, Jeff Goldblum fronts the house’s fall 2022 campaign alongside an object of affection. Damson Idris and Rami Malek round out the starry cast in the thoughtful diptychs lensed by David Sims.
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