Mere days into the new year, brands started rolling out star-studded campaigns for spring 2022. Take Cher’s turn in an Ugg advert: the actress, musician, and Twitter icon stepped into a pair of fuzzy black mini boots on the very same day that her campaign with Saweetie for MAC cosmetics dropped. Or, consider Kendall Jenner, who turned up the glam for Michael Kors’s New York City-centric campaign photographed by Inez and Vinoodh on the roof of the Prospect Tower in Midtown Manhattan. The ads to come this season will surely keep us guessing on who will turn up as a surprise model next—and we’re keeping track of them all, here.
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