CAMPAIGN STARS

Naomi Campbell Brings a ’90s Hit Back to Life for Self-Portrait

by Stephanie Eckardt and W Staff
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Naomi Campbell laying down with a purse with a bedazzled bow on it, the photo read "The Bow is Mine"...
Courtesy of Self-Portrait

Mere days into the new year, brands started rolling out star-studded campaigns for spring 2022. Take Cher’s turn in an Ugg advert: the actress, musician, and Twitter icon stepped into a pair of fuzzy black mini boots on the very same day that her campaign with Saweetie for MAC cosmetics dropped. Or, consider Kendall Jenner, who turned up the glam for Michael Kors’s New York City-centric campaign photographed by Inez and Vinoodh on the roof of the Prospect Tower in Midtown Manhattan. The ads to come this season will surely keep us guessing on who will turn up as a surprise model next—and we’re keeping track of them all, here.

Self-Portrait
Courtesy of Self-Portrait

The London-based fashion house Self-Portrait has taken its approach to fresh, flirty dresses and jumpsuits, and injected it into the perfect accessory for their customer. Launching today, the “Bow Bag” collection comes in 2 sizes, mini and micro, and a variety of colors. “I really liked the idea of finding a shape that felt classic and at the same time encapsulates the free spirit of the Self-Portrait woman; she’s relaxed, empowered, and is not afraid to have fun with her wardrobe,” founder and creative director Han Chong said in a press release.

Self-Portrait
Courtesy of Self-Portrait

To celebrate this new launch, the brand has released a brand new campaign, starring the one and only Naomi Campbell. The campaign pays homage to the 1990s—specifically, Brandy and Monica’s iconic hit “The Boy is Mine,” which has been reimagined here as “The Bow is Mine.” The images were photographed by Renell Medrano and styled by Haley Wollens. “There is only one person I knew who would be able to fill the role of our lead for this video,” Chong explained, “Naomi defines not only the era we are paying tribute to through this project, but she represents everything the self-portrait woman stands for: she’s strong, independent, provocative, and always authentically herself.”

Self-Portrait
Courtesy of Self-Portrait

The Bow Bag collection is available to purchase at self-portrait.com, in Self-Portrait stores around the world and across their global network of partner retailers.

Marc Jacobs
Photograph by Harley Weir, courtesy of Marc Jacobs

For his brand-new campaign highlighting the J Marc cross-body bag, Marc Jacobs has tapped his longtime friend and MJ muse Winona Ryder. Ryder, whose fourth season of Stranger Things released on Netflix this week, made her debut modeling for the brand nearly two decades ago, when she was featured in Jacobs’s spring 2003 campaign. Now, she appears in Goth-chic inspired looks like this sky blue and black lace slip and superhigh strappy platforms—perfect complements to the J Marc bag.

Marc Jacobs
Photograph by Harley Weir, courtesy of Marc Jacobs

Ryder’s new Marc Jacobs campaign couldn’t be more different visually from the spring 2003 advertisements, which were shot by Juergen Teller and epitomized the label’s early 2000s aesthetic: minimal images that put celebrities in a real-life environment. This time around, Ryder was photographed by Harley Weir in a studio, wearing high-fashion looks like this faux-fur-trimmed jacket.

Marc Jacobs
Photograph by Harley Weir, courtesy of Marc Jacobs

Another Gothic-inspired look punctuated by a bright orange J Marc bag.

Saks Fifth Avenue
Courtesy of Saks

Pose star Dominique Jackson kicked off Pride Month by partnering with Saks Fifth Avenue on its fourth “Show Your Pride” campaign supporting the Stonewall Inn Gives Back Initiative, an LGBTQ rights nonprofit born from the 1969 Stonewall Inn Uprising.

Bulgari’s Unexpected Wonders
Courtesy of Bulgari

Bulgari has brought together its roster of heavy-hitting ambassadors for a new campaign. To celebrate the unveiling of Unexpected Wonders, Zendaya, Lisa from Blackpink, Anne Hathaway, Priyanka Chopra Jonas, and Chinese actress Shu Qi were photographed in Rome wearing the storied jewelry company’s biggest and brightest baubles. Zendaya wears pieces from Bulgari’s BB and B.zero1 collections, while Hathaway, shown below, tries on a hefty pair of emerald green earrings for size. Meanwhile, Lisa wears pendants from Bulgari’s Divas’ Dream collection.

Bulgari
Courtesy of Bulgari
Bulgari
Courtesy of Bulgari
Loewe
Courtesy of Loewe

Is there anything Anthony Hopkins can’t do? The 84-year-old—who spends just as much time painting as he does acting—had us asking as much once again when he modeled alongside Loewe’s Anagram Studs T tote.

Loewe
Courtesy of Loewe

Hopkins wasn’t the only octogenarian to pose for Teller and Loewe’s Jonathan Anderson. The legendary sculptor Lynda Benglis invited them into her studio, where she posed wearing leggings printed with parakeets. It certainly made for a less racy image than some of her advertisements in the past.

Loewe
Courtesy of Loewe

Casting Kaia Gerber alongside the pair was most certainly a more conventional decision, but Teller kept things interesting by handing her what may be the first toilet plunger to star in a high-fashion ad. If you couldn’t tell by now, the campaign concept was all about keeping things playful.

Marc Jacobs
Courtesy of Marc Jacobs

Everything Naomi Campbell does is glamorous. So it’s no wonder Marc Jacobs tapped the super for its pre-fall 2022 accessories campaign, which features Campbell modeling the label’s The Tote Bag, The Bucket, and Snapshot bag in various ultra-chic scenarios (like the one seen here).

Marc Jacobs
Courtesy of Marc Jacobs

One can easily imagine Campbell having breakfast in bed with her bright orange tote (and knitted beret with a leather accent).

Marc Jacobs
Courtesy of Marc Jacobs

Naomi Campbell in the Marc Jacobs pre-fall 2022 accessories campaign.

Miu Miu
Courtesy of Miu Miu

Sydney Sweeney has worn Miu Miu on many red carpets—including for both of her Euphoria world premieres. Her youthful, doe-eyed aesthetic matches perfectly the Italian label’s girlish house codes. So it makes perfect sense that Sweeney would be the latest Miu Miu face; this time, to ring in the brand’s first dedicated handbag campaign for the Wander, a cinched leather purse that calls to mind the silhouettes of early 2000s accessories.

Miu Miu
Courtesy of Miu Miu

Shot by Tyrone Lebon and styled by Lotta Volkova, Sweeney not only models the bag, but also choice looks from Miu Miu’s fall 2022 collection.

Swarovski
Courtesy of Swarovski

For its first campaign with its new brand ambassador, Bella Hadid, Swarovski had the model channel six different versions of herself to embody each color code. “Sporty Bella,” captured by Mert Alas & Marcus Piggot, wears a high ponytail and three necklaces: Harmonia, Millenia, and Ortyx.

Swarovski
Courtesy of Swarovski

As for “Cool Bella,” she’s proof that you don’t have to get glammed up in an evening gown to wear Swarovski.

Tiffany & Co.
Courtesy of Tiffany & Co.

The images from Gal Gadot’s first ad campaign with Tiffany & Co. have arrived, and they don’t skimp on glamour. Gadot has been named the latest Tiffany ambassador and the face of the house’s new high jewelry chapter, Blue Book 2022. This iteration, called Botanica, is the pinnacle of the house’s jewelry portfolio. Here, Gadot models a dandelion-inspired diamond necklace that can transform into five different designs.

Tiffany & Co.
Courtesy of Tiffany & Co.

Another shot from the Botanica campaign, this time, with the Wonder Woman star wearing the accessory of the moment: a brooch.

Coach
Courtesy of Coach

Tommy Dorfman can be seen in the latest Coach ads alongside a person very near and dear to her heart. No, it isn’t Kaia Gerber, or even Rina Sawayama. For Coach’s “I Got It From My Mom” Mother’s Day campaign, Dorfman is joined by none other than her mama, Cathy Dorfman.

Coach
Courtesy of Coach

The two can be seen sharing sweet moments in front of the camera while wielding two key bags that are the focus of the campaign: the Pillow Tabby and the Madison Shoulder Bag.

Chanel
Photographed by Inez and Vinoodh for Chanel

Who better than a trio of Chanel’s chic house ambassadors to feature in a new campaign? For its 22 bag advertisements, the house tapped Lily-Rose Depp, Witney Peak (shown here), and Margaret Qualley for a desert photoshoot with photographers Inez and Vinoodh.

Chanel
Photographed by Inez and Vinoodh for Chanel

Along with stills, the campaign features a short film directed by the photographers—which exudes the youthful and exciting energy of these starlets.

Chanel
Courtesy of Chanel

Lily-Rose Depp

Burberry
© Courtesy of Burberry / Torso Solutions

Burberry tapped the creatives behind Torso Solutions to create a fantasy world where the character behind its signature Lola bag could feel truly uninhibited—and, as Lola Leon exhibits above, go for a horse ride fit for the future.

Burberry
© Courtesy of Burberry / Torso Solutions

What, you think fashion and the horse girl agenda could intersect without Bella Hadid getting involved? The supermodel selected (half of) a black steed to do what she does best: show off her equestrian side.

Thom Browne
Jude Hill Photographed by Cass Bird for Thom Browne

Jude Hill, the young star of Kenneth Branagh’s Belfast joins the illustrious ranks of the Thom Browne gang as the face of the designer’s spring 2022 childrenswear. In the series of cinematic black and white portraits photographed by Cass Bird, Hill envisions an enormous version of the brand’s famous mascot Hector, Browne’s wire-haired dachsund. Playful collages done by Browne himself provide the effect of a sweet Seussian tale with a fashion twist.

Thom Browne
Cass Bird for Thom Browne
AMI
Ethan James Green for AMI

On the heels of the release of her latest single “Fair” Normani has been tapped as the latest ambassador for AMI. For its L’Accordéon bag campaign, the French label enlisted the singer along with photographer Ethan James Green to create a Hollywood-meets-Parisian fantasy inspired by the glamour of Josephine Baker.

Tiffany & Co.
Mario Sorrenti for Tiffany & Co.

Blackpink’s Rosé has been living out her teenage dream since partnering with Tiffany & Co., the luxury jeweler she first discovered her love for back in high school. The 25-year-old K-pop star again reported for duty as brand ambassador by showcasing an 18-karat rose gold pavé necklace and more of Tiffany’s new Hardwear styles.

La Ligne
Anthony Pham/Courtesy of La Ligne

Laura Lee, the singer and bassist of psych-funk band of Khruangbin, brings a rocker’s edge to La Ligne’s compulsively wearable dresses in the brand’s latest campaign. Photographed by Anthony Pham and styled by the company co-founder Valerie Macaulay, the musician is captured in a backstage fantasy with dreamy set design by Alice Martinelli.

7 For All Mankind
Courtesy of 7 For All Mankind

Cara Delevingne never does anything halfway. For her latest campaign with 7 For All Mankind, the model-slash-actress-slash-activist appears wearing looks from the denim and lifestyle brand’s spring 2022 line, the Take Flight collection. Delevingne dons the embroidered, 1970s-inspired designs in a trio of images—but that’s only one sliver of her involvement with the label. As part of Delevingne’s partnership and campaign, 7 For All Mankind has also donated to The Cara Delevingne Foundation, while jointly developing content to bring awareness to the causes her foundation supports: Covid relief, women’s shelters, LGBTQ+ mental health, and more.

Marc Jacobs

Turn up your volume to best enjoy Susie Essman’s Marc Jacobs campaign, featuring the Curb Your Enthusiasm, star, a very beautiful dog, and—because the designer is full of surprises these days—some very not beautiful dog poop.

Gucci
Courtesy of Gucci

The Gucci Love Parade continues in Alessandro Michele’s short fashion film starring Beanie Feldstein, Snoop Dogg, Miley Cyrus, Deng Lun, Jared Leto, Jungjae Lee, and Liu Wen. Photographers Mert Alas and Marcus Piggot captured Michele’s vision of a Dionysiac banquet set to the tune of The Velvet Underground’s “Venus In Furs.”

Gucci
Courtesy of Gucci
Gucci
Courtesy of Gucci
Celine
Hedi Slimane for Celine

Kaia Gerber continues to be one of Celine’s ultimate fangirls. The 20-year-old model again posed for Hedi Slimane in the south of France, this time to showcase the house’s Cuir Triomphe chain shoulder bag.

Celine
Hedi Slimane for Celine
Louis Vuitton
David Sims for Louis Vuitton

Squid Game breakout star Hoyeon Jung threw it back to her modeling days by posing alongside fellow actors Stacy Martin, Samara Weaving, and Agathe Rousselle in David Sims’s latest for Louis Vuitton. The ads are in fact Jung’s third for LV; the 27-year-old starred in not one, but two of the house’s campaigns in 2017.

Jordache
Cass Bird for Jordache

It took four decades, but someone managed to get between Brooke Shields and her Calvins. Jordache convinced the 56-year-old supermodel to pose for her first denim campaign in more than 40 years.

Jordache
Cass Bird for Jordache

“It was important for you to see this is my 56-year-old body and to fight the retouching,” Shields said of the Jordache campaign, which was photographed by Cass Bird. “I’m always like, ‘You better keep it honest.’ And we did.”

Jacquemus
Tom Kneller and Zoey Radford Scott for Jacquemus

Puerto Rican pop star Bad Bunny channeled Brad Pitt by flexing and wearing a pink dress in what’s somehow his first high-fashion campaign.

Raf Simons
Willy Vanderperre for Raf Simons

Raf Simons tapped muses like Julia Nobis to showcase his genderless deconstructions of the classic business suit.

Ludovic de Saint Sernin
Willy Vanderperre for Ludovic de Saint Sernin

Presenting: one of the only items of spring 2022 clothing featured in Ludovic de Saint Sernin’s entire spring 2022 campaign.

Ludovic de Saint Sernin
Willy Vanderperre for Ludovic de Saint Sernin

We weren’t exaggerating: Photographer Willy Vanderperre and model Fernando Lindez really went there.

Balmain
Mert and Marcus for Balmain

Olivier Rousteing’s 10th anniversary show last September was as much a rock concert as it was a runway presentation. Determined to capture the energy of the experience, he enlisted Mert and Marcus to photograph Balmain’s spring collection—the photograhers’ first campaign for the brand. Against the backdrop of La Seine Musicale, the Jean Nouvel-designed concert hall where the show took place, models Adut Akech, Naomi Campbell, Carla Bruni, Lara Stone and more modeled the season’s sensual sculptural looks.

Balmain
Mart Alas and Marcus Piggott for Balmain

Naomi Campbell posed casually for Mert and Marcus who brought a raw, snapshot quality to the campaign.

Balmain
Mert and Marcus for Balmain

Former first lady of France Carla Bruni was among the Balmain Army both on the runway and in the ad campaign. “The message of the collection that we showed last September—a joy-filled and extremely personal message about new beginnings and the impressive liberating power of honesty and healing—could not possibly have found a more perfect complement than these images,” Olivier Rousteing said in a statement.

Self-Portrait
Courtesy of Self-Portrait

After previewing its spring 2022 collection at London Fashion Week, Self-Portrait has unveiled the corresponding campaign, starring none other than Bella Hadid and photographed by Harley Weir. The concept behind the advertisements was to “bring to life all the different sides of [Bella’s] character,” according to the brand’s founder and creative director, Han Chong. “It was a really special day where she just let herself be free.”

Self-Portrait
Courtesy of Self-Portrait

Shot by Harley Weir (a W favorite,) with makeup by Sam Visser and hair by Jawara (yet another favorite of W,) Hadid looks at once chic, relaxed, and playful.

Self-Portrait
Courtesy of Self-Portrait

For this collection, Chong was inspired by the transition to living life outside of our homes—eventually; whenever that time might come.

Givenchy
Courtesy of Givenchy

The artist Josh Smith lent his painterly touch to Givenchy’s spring campaign starring models Kendall Jenner, Ilias Loopmans, He Cong and more. The shoot, produced by creative director Matthew Williams marks the second time that photographer Heji Shin has lensed a major campaign for the French house. A mixed media video puts a special focus on Givenchy’s Kenny bag as the models frolic among fields and count ‘Loves me, loves me not’ rose petals.

Givenchy
Burberry
Courtesy of Burberry / Mert & Marcus / Chris Rhodes

Burberry’s spring campaign features a visual dialogue between the photographer Chris Rhodes who captured candid shots at the brand’s spring 2022 presentations, and Mert & Marcus who photographed the designs on models in a studio. “As we come out of lockdowns around the world, I wanted this campaign to make people feel something, free to dream, free to feel youthful and alive again,” Riccardo Tisci said in a statement. “It is a beautiful dance, a very raw energy that’s powerful and full of life. Like an awakening.”

Burberry
Courtesy of Burberry / Mert & Marcus / Chris Rhodes
Hugo Boss
Courtesy of Boss

Hugo and Boss are appealing to a younger, more global demographic. The two brands have released two simultaneous ad campaigns as part of a major label overhaul. To lead its rebrand, Hugo Boss tapped the likes of Kendall Jenner, Hailey Bieber, the musician Future, Joan Smalls, and more wearing looks from the collection.

Hugo Boss
Courtesy of Hugo Boss

Joan Smalls

Hugo Boss
Courtesy of Hugo Boss
Coach
Courtesy of Coach

Because folks don’t get around via horse and carriage anymore, Coach has decided to update its signature brand emblem—to a degree. Creative director Stuart Vevers printed the horse-and-buggy insignia onto a Pop Art palette for this latest campaign, shot by Tyler Mitchell and featuring Jennifer Lopez, Megan Thee Stallion, Parker Kit Hill, and Elsa Majimbo. Titled “That’s My Ride,” the ads feature stars taking various alternative modes of transportation: Megan Thee Stallion rides bumper cars at a seaside amusement park, Noah Beck joyrides around Brooklyn, and J.Lo, seen here, joins a posse of BMX bikers in L.A.

Coach
Courtesy of Coach

Megan Thee Stallion

Miu Miu
Courtesy of Miu Miu

The micro-mini skirt that caused the Internet to lose its mind finally has a campaign. For spring 2022, Miu Miu tapped a group of young creatives to model the collection—and evoke the carefree ésprit of the Italian high fashion brand. Emma Corrin (who wore the mini to a Miu Miu Nuit Club event in NYC in November 2021), Ever Anderson, and Hailey Bieber appear in the ads—the latter taking the teeny skirt heard ‘round the world for a spin this time.

Miu Miu
Courtesy of Miu Miu
Miu Miu
Courtesy of Miu Miu
UGG Rain
Courtesy of UGG

For its new Rain collection, UGG tapped acclaimed dancer, choreographer and actor Parris Goebel to put the waterproof shoes to the test. In the, well, splashy campaign, Goebel is joined by her friends and fellow dancers Taja Riley and Yuliana Maldonado who perform a choreographed routine that involves kicking up water and swinging umbrellas. The overall effect suggests that this footwear (with the style names the Drizlita and Tasman X) are made as much for dancing as they are for braving the elements. See the full video and collection on ugg.com.

UGG Rain
Courtesy of Ugg
Alexander McQueen
Steven Meisel, Courtesy of Alexander McQueen

For Alexander McQueen’s spring campaign Steven Meisel cast his lens on a model lineup that included Awar Odhiang, Lucia Fairfull, Celina Ralph, Sora Choi, Anok Yai, Arta Gee, Lara Stone, Eny Jaki, Wali Deutsch, Jill Kortleve, Cassie Wong, Fran Summers, Achenrin Madit, Florence Nicholls, Guinevere Van Seenus, Modupe Oluwalade and Jennifer Ball. Shot in black and white, the collection’s diaphanous dresses and sky prints take on a moody edge that is singularly McQueen.

Alexander McQueen
Steven Meisel, Courtesy of Alexander McQueen
Vivienne Westwood

Lindsey Wixson

Courtesy of Vivienne Westwood

For Vivienne Westwood’s spring/summer 2022 campaign, Juergen Teller and his band of models—which included Lindsey Wixson, creative director Andreas Kronthaler, and Vivienne Westwood herself—stormed the Spanish Quarter of Naples. In addition to the talent, Teller street cast some locals to model the offerings, which includes supersized pants with boots in stirrups and one pair of spectacular textured white shorts.

Vivienne Westwood
Courtesy of Vivienne Westwood
Vivienne Westwood
Courtesy of Vivienne Westwood
Prada Womenswear
Courtesy of Prada

Just two days after the season premiere of Euphoria released on HBO, Hunter Schafer—who plays Jules in the acclaimed series—has made her latest appearance in Prada’s spring 2022 womenswear campaign. Schafer was named one of the Italian house’s faces in 2020—just a couple months after Raf Simons and Miuccia Prada announced a new collaborative approach to designing for the label. For spring, the actress wears the ladylike silhouettes of the season alongside models Lina Zhang, Selena Forrest, and Julia Nobis.

Prada

Julia Nobis in the Prada women’s spring 2022 campaign.

Courtesy of Prada
Michael Kors x Kendall Jenner
Courtesy of Michael Kors

Kendall Jenner may hail from Calabasas, California—but her love for the designer Michael Kors’s hometown of New York City has been captured in the American brand’s latest campaign. Photographers Inez van Lamsweerde and Vinoodh Matadin captured Jenner on the roof of the Prospect Tower in Midtown Manhattan for spring 2022, wearing the label’s feminine silhouettes and hand-worked fabrics for this season. The collection features red carpet-ready slinky gowns and eyelet tea-length dresses, like the one shown here. Don’t miss the woven straw Gramercy minaudière, either.

Burberry’s Lunar New Year
Courtesy of Burberry

Burberry has taken its signature TB Monogram print—a nod to the British house’s founder, Thomas Burberry—and remixed it in celebration of the upcoming Lunar New Year. The collection, inspired by the year of the tiger, features all-over tiger prints mixed with the interlocking T and B on sweater and skirt two-piece sets, pussy-bow blouses, and even baseball caps.

Cher Models the Classic Mini Ugg
Courtesy of Ugg

On the very same day that Cher’s MAC campaign with Saweetie released, the actress, musician, and Twitter favorite unveiled a second ad with Ugg. Titled “Feel ____,” the campaign is part of an ongoing brand series that will feature other cultural leaders and pop-culture icons in advertisements to come. For spring 2022, it’s Cher—who was photographed in Cher’s own Malibu home by L.A.-based photographer Neil Favila.

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